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Heather Randolph Carter — Chief Brand and Culture Officer · Carson Group · Charlotte Metro.
Direct contact
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About
With more than 20 years of experience in communication and marketing roles of progressing responsibility, I bring a record of taking calculated risks to transform business functions and solve enterprise challenges, exceeding expectations and continually expanding my scope and impact. I have demonstrated the ability to lead with a clear vision in high-growth organizations by pairing keen audience insights with a command of language and innovative strategies that create connections between organizations and stakeholders.
As a servant leader who sees limitless potential in people, I work to foster a culture of learning, trust, and empowerment that values collaboration and team wins. As a peer and business partner, I forge strong relationships across functions to build alignment on strategies that yield measurable business outcomes. Whether interacting with a board of directors, my peers, or my team, I am counted on to exhibit calm under pressure, to absorb chaos rather than reflect or magnify it, to stop the swirl and right the ship.
Experience
Chief Brand and Culture OfficerCurrent
Apr 2024 – Present
Responsible for all marketing and communication activity across Carson Group, which includes Carson Wealth, Carson Coaching, and Carson Partners. Thought‐leader, bringing innovation and a strong marketing vision to the company with specific oversight of marketing strategy, brand, public relations, events, product marketing, demand generation, corporate communication, ensuring a strong, consistent, and cohesive brand voice across all touchpoints. Enterprise leader responsible for talent strategy, leadership development, and workforce and cultural market expansion. Third party posts found on this profile do not reflect the views of CWM, LLC and have not been reviewed by CWM,LLC as to accuracy or completeness. 14600 Branch Street, Omaha, NE 68154, (888) 321-0808
Executive Vice President, Chief Marketing and Communication Officer
LPL Financial · Charlotte, North Carolina Area
2018 – 2023
Promoted to lead a 130-person integrated marketing, communication, and conference function that unlocked the power of LPL’s brand, shaped client experience, and fueled company growth. Position expanded in 2022 to include creation of Client Communities platform, focused on cultural markets and fostering connection between communities of interest. Led agile marketing transformation responsible for more than doubling throughput within first year of implementation. Generated sustained improvements in corporate representation via new brand positioning and establishment of ESG function and annual sustainability reporting.
Education
Skills
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