Aashish Gupta

Aashish Gupta is Head of Product at Borderless, where he leads product strategy, direction, and execution across the business. His work spans discovery, roadmap prioritization, product development, launches, and optimization, with a focus on building products that are simple, scalable, and commercially viable.

He brings 24 years of technology experience, including more than a decade in product management. Earlier in his career, he worked as a software engineer at Microsoft and Amazon, giving him a strong technical foundation. He later led product teams across consumer technology, marketplaces, retail, and digital commerce, and previously held product leadership roles at Peppo and through his consultancy Beyond NSM. His background is especially relevant for organizations building consumer and platform products at scale.

Gupta holds a master’s degree in computer science from Stony Brook University.