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Vestmark

Portfolio technology and tax-aware investing for wealth management firms at scale.

SaaS
$1.1 trillion+Assets on platform / AUM
01 — Overview

What Vestmark does

Most wealth management platforms force advisors to choose between tax intelligence and portfolio flexibility. Vestmark is built around the premise that those two things should coexist, delivering its VestmarkONE platform as a SaaS infrastructure layer that broker-dealers, RIAs, and wealth managers use to run portfolio management, trading, rebalancing, and tax-managed accounts at institutional scale. The firm supports over $1.1 trillion in assets on platform and more than 51,000 financial advisors, and counts six of the ten largest managed account platforms among its clients.

The platform's architecture allows firms to assemble modular capability sets rather than accepting a fixed product. Key functional components include:

  • Unified Managed Accounts (UMAs) supporting multiple asset classes including SMAs, direct indexing, and alternative investments
  • Tax transition and tax overlay services via Vestmark VAST, its outsourced portfolio management offering
  • A model marketplace with over 1,400 strategies from 225+ asset managers
  • An AI-assisted advisor copilot (Vestmark Advisor Assistant) embedded in the platform
  • Integrated billing via a partnership with PureFacts, supporting AUM-based, account-based, and retainer fee structures

For family offices operating through or alongside RIA or broker-dealer structures, Vestmark's primary relevance is as a back-end infrastructure provider rather than a direct family office tool. Firms with proprietary advisor teams or centralized investment offices may find value in the UMA capabilities and tax management depth. Pricing is not disclosed publicly, and the platform targets institutional-scale deployments, meaning smaller or simpler family offices may not represent the intended buyer profile. Firms evaluating Vestmark should expect a structured implementation process and an ongoing partnership model, not a plug-and-play deployment.

Our clients want flexibility and control without the burden of complexity. That's exactly what we deliver.

On Vestmark, from a family-office user
02 — Product & capabilities

What it covers

Core tasks
  • Portfolio management and rebalancing across managed accounts
  • Tax-managed portfolio construction and tax transition services
  • Trading and order management
  • Model portfolio access and distribution via marketplace
  • Outsourced portfolio management and back-office operations
  • Client reporting and advisor workflow management
Notable features
  • VestmarkONE SaaS portfolio management and accounting platform
  • Vestmark VAST outsourced portfolio management with tax optimization
  • Unified Managed Accounts (UMA) supporting SMAs, direct indexing, and alternatives
  • Model marketplace with 1,400+ strategies from 225+ asset managers
  • Vestmark Advisor Assistant AI copilot embedded in platform
  • Tax transition and tax overlay services
  • White-label and fee transparency services
  • Integrated billing via PureFacts partnership supporting multiple fee structures
  • Proposal generation tools for advisors
  • SOC 1 Type II and SOC 2 Type II audited infrastructure
Assets supported
EquitiesETFsMutual FundsSeparately Managed Accounts (SMAs)Unified Managed Accounts (UMAs)Direct IndexingAlternatives / Private Assets
Platform & technology
White-labelingArtificial IntelligenceCustom ReportingData Ingestion
03 — Company

The firm behind it

Software type
SaaS
Headquarters / markets
United States
Offices
Wakefield
Key people
KKarl RoessnerChief Executive Officer
CCorey FiedlerChief Product Officer
FFreedom DumlaoChief Technology Officer and Chief AI Officer
AAnanya BalaramChief Revenue Officer
AAnnmarie RogersEVP, Client Operations
RRob BattistaEVP, Advisory Solutions
Recognition
  • Built In Boston 100 Best Midsize Places to Work - 2026
  • WealthTech Americas Award - Innovative Solution for Alts in UMA - 2026
  • Wealth Solutions Report WealthTech Firm of the Year - 2024
  • WealthManagement.com Outstanding Achievement in Direct Indexing - 2024
04 — Clients & fit

Who it’s for

Built for Advisors / Wealth Advisors (RIA), Investment Teams, CIO / Investment Office.

05 — Support & onboarding

Getting it running

Dedicated client operations team; ongoing partnership model with implementation support referenced on site.