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Viketa Malhotra Anand — Business Development Consultant · Waterfield Advisors · India.
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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis
Experience
Business Development ConsultantCurrent
Waterfield Advisors · Mumbai, Maharashtra, India
Feb 2025 – Present
As a Business Development Consultant at Waterfield Advisors, India’s leading multi-family office, I drive strategic growth by identifying and engaging ultra-high-net-worth (UHNW) families, entrepreneurs, and family businesses. My role focuses on building meaningful relationships, positioning bespoke wealth solutions, and expanding the firm’s client base in alignment with our values of trust, transparency, and independence. Key Responsibilities: • Lead new client acquisition initiatives, targeting UHNW individuals and family-owned enterprises. • Build and maintain a strong pipeline through networks, referrals, and industry engagement. • Collaborate with senior advisors to craft tailored multi-asset advisory and succession planning solutions. • Represent Waterfield at industry events, forums, and private client gatherings.
National Sales Director
Ellement Co. · Mumbai, Maharashtra
Aug 2017 – Nov 2020
• Working closely with the MD to identify growth platforms and potential markets for the beauty industry • Bringing in new partnership and management practices and processes that help improve the overall smooth functioning of the organization • Providing marketing feedback on competitive offerings and prospects • Communicate and advise staff within various divisions regarding key client opportunities • Complete business and retail analysis, including financial reviews and forecasting to provide input on potential business strategies • Establish and maintain relationships with key (Salon owners) customers • Conduct competitor and market analysis and provide insight for business development opportunities across the country • Negotiating and closing accounts with salons for proper placement of company products • Single point of contact with key accounts and ensuring time to time review of contracts and agreements based on their performance
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