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Todd McKernan — Intelligence Analyst / Author · Concentric Advisors · Hemet, California, United States.
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About
I’m a creative and results-driven digital marketer with a passion for building strategic campaigns that connect, convert, and elevate brand visibility. With a strong foundation in design, SEO, content production, and full-funnel marketing operations, I bridge creative vision with data-backed execution. Whether leading a website redesign, building automation workflows, or launching a multi-channel campaign, I thrive at the intersection of strategy, creativity, and performance.
What sets me apart from many others in this field is the depth of my media production experience. I hold a degree in Audio Engineering and have spent years behind the lens as a professional photographer and videographer. Paired with nearly a decade of sales experience, I bring a unique blend of storytelling, technical skill, and strategic thinking to the table. As video marketing, audio content, and immersive media experiences become essential to modern brand strategy, I’m already fluent in the tools and techniques driving that shift. I don’t just understand marketing—I can create the content that powers it.
Let’s connect! I’m always happy to chat about cool projects, marketing ideas, or new opportunities.
Experience
Marketing & Social Media ManagerCurrent
Concentric
2025 – Present
Business OwnerCurrent
Forever Frame Co · California, United States
May 2018 – Present
-Advertising & Paid Media: Managed paid campaigns on Meta, Google Search, and Yelp while running Pic-Time remarketing automations for upsells and repeat bookings. -Brand Development: Built Forever Frame’s brand identity from scratch—including logo, website, color palette, social channels, and client collateral—to establish a consistent and professional presence. -Content & SEO: Produced SEO-driven blogs and web copy, managed content calendars, and optimized on-page SEO to grow local awareness and visibility. -Event Coordination: Managed 150+ weddings (up to 300 guests), overseeing assistants, coordinating with vendors, and often serving as de facto event coordinator while delivering photo, video, and livestream coverage. -Client Experience & CRM: Managed contracts, invoicing, and communication in HoneyBook; used Jotform and Pic-Time for lead capture, testimonials, and remarketing; and advised couples on planning while maintaining a perfect 5-star client rating. -Social Media: Managed Instagram, Facebook, and YouTube accounts, creating wedding campaigns, promoting UGC through hashtags and uploads, and engaging with clients to build reach and referrals. -Team Leadership: Directed assistants and second shooters across 150+ weddings, delegating tasks and ensuring consistent quality in photo and video deliverables.
Education
Skills
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