Sarah Byrne — Intelligence Analyst / Author · Concentric Advisors

Sarah Byrne — Intelligence Analyst / Author · Concentric Advisors · Dublin, County Dublin, Ireland.

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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis

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About

Award winning Marketing Manager with proven track record of driving B2B & B2C marketing campaigns. Experience includes Marketing Strategy, Digital Marketing, Event Management, Sponsorships, Branding, MarComms, Customer Relationship Management and Business Development.

Experience

Director of MarketingCurrent
SPS · Dublin, County Dublin, Ireland
Nov 2022 – Present
As Director of Marketing at SPS Global, I lead the marketing and brand strategy for a specialist global assistance and crisis response provider supporting enterprises, insurers, governments, and NGOs worldwide. My role focuses on translating complex services, including medical, security, evacuation, and crisis response, into clear, customer-centric messaging that supports commercial growth. I oversee SPS’s brand, digital presence, campaigns, and content, working closely with leadership, sales, and operational teams to ensure consistency and impact. Following SPS’s acquisition by Concentric, I lead brand alignment efforts, positioning SPS clearly within the Concentric Group while preserving its distinct identity and reputation as an experienced global responder.