Natalie Seidman

I lead Sales at Asseta, the Intelligent Family Office Suite, helping family offices replace fragmented systems with a single platform that unifies accounting, investments, banking, reporting, and operations. Over the course of my career, I have built and led enterprise sales organizations focused on data, analytics, and AI. My experience spans startups and established companies, with a focus on scaling revenue, building high-performing teams, and winning complex enterprise customers across financial services, retail, consumer insights, and enterprise software.