Asseta

Most family offices running multi-entity structures eventually outgrow QuickBooks but find that enterprise ERP systems were never built for their specific complexity. Asseta positions itself as a purpose-built alternative, combining a general ledger, investment tracking, banking aggregation, bill pay, and financial reporting inside a single platform designed exclusively for single-family and multi-family offices.

The platform addresses the operational friction that finance teams at family offices encounter daily. Rather than toggling between a portfolio reporting tool, a separate accounting system, and spreadsheets for intercompany activity, users work from one consolidated environment. Key capabilities include:

• Multi-entity consolidation with automated intercompany eliminations and transaction splitting
• Multi-dimensional accounting that lets users tag transactions by fund, entity, family member, asset class, or custom dimension
• General ledger with audit-ready books and pre-built reporting dashboards
• Accounts payable and bill payment workflows integrated with spend management tools
• Connections to custodians and investment platforms including Addepar, Arch, J.P. Morgan, Charles Schwab, Fidelity, and Coinbase
• Support for transactions across 180+ currencies with automated unrealized gain/loss booking

Asseta reports $20B in assets on platform and states that average customers go live within 8 to 12 weeks, with dedicated CPA and engineering support during implementation. The team includes a Head of Finance with CPA credentials and a Senior Solutions Architect with prior family office advisory experience. Customer support runs through Slack, email, and scheduled calls with sub-one-hour response time targets. Pricing is not publicly disclosed, so buyers must contact the team for specific figures. Firms already satisfied with standalone portfolio reporting tools like Addepar may find that Asseta fits alongside rather than replacing them, given the platform's accounting-first architecture.

• Multi-entity general ledger accounting and month-end close
• Consolidated financial reporting across entities and asset classes
• Automated intercompany activity and transaction reconciliation
• Banking aggregation and cash flow visibility
• Accounts payable and vendor bill payment
• Investment portfolio tracking and unification

• Multi-entity general ledger with intercompany eliminations
• Multi-dimensional accounting with custom tagging dimensions
• Automated intercompany transaction reconciliation
• Pre-built reporting dashboards and consolidated reports
• Banking and brokerage account aggregation
• Bill pay and accounts payable workflows
• Multi-currency support across 180+ currencies with FX gain/loss booking
• Document vault for secure file storage
• Financial forecasting and FP&A tools
• Dynamic allocations engine for automated entry allocation

Built for Single Family Office (SFO), Multi Family Office (MFO), Finance / Accounting Teams.

Dedicated support via Slack, email, and scheduled calls; sub-one-hour response time target

Average go-live within 8 to 12 weeks; dedicated team of CPAs, engineers, and customer success personnel support migration and configuration