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Katherine Crowell — Head of Design · Trustworthy · Denver, Colorado, United States.
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About
At Trustworthy I lead design at the intersection of product, brand, and marketing. I enjoy building as much as I do translating or sharing work with my colleagues and the founder. For the past six years, I’ve operated as the design half of a small exec team. I’ve worked on everything from AI-powered product experiences, brand strategy, conversion-focused marketing campaigns and more. I enjoy building systems and making sure product, brand, and marketing feel like one continuous experiences instead of three departments working against each other. I’m drawn to ambitious teams that are trying (like the rest of us!) to balance AI, trust, and building a seamless customer experience.
Experience
Head of DesignCurrent
Trustworthy · Denver, CO
Sep 2022 – Present
Brand Design Manager
Justworks · New York, New York
Mar 2018 – Oct 2020
Lead a team of 5 designers to create digital and physical experiences across the marketing funnel. Execute and lead multi-market, multi-channel ad campaigns from initial brainstorm to delivery. Develop experience strategy and branding toolkit for Justworks’ conference. Build Instagram design system and contribute to the channel’s growth to over 11.7k followers. Spearhead Justworks’ strategic brand evolution via refreshed typeface, logo, and color systems. Collaborate with internal stakeholders & designers, agency partners, and vendors.
Education
Skills
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