Ellen Goodwin

My core skill is translation: customer needs into what a team builds, and what a team builds into a story the world understands and wants. I've done it as a CIA briefer, a product leader, a co-founder, and the person our biggest clients called first. I came to product by doing it. First at Knoema, where I worked between our largest enterprise and government clients and a cross-national engineering team, led 12 direct reports, and drove product and partnership work that preceded the company's acquisition by private equity. Then at Artifcts, where as co-founder I owned product from concept to a patented, shipping platform: roadmap, UX and brand direction, specifications, and delivery. Before that, I briefed Cabinet officials and NSC members as a CIA economic analyst. That's where I learned to read a room, ask the right question, and be clear about what matters and why. Today I'm a Product Lead at Trustworthy, where I help set product priorities, write the specs engineers build from, and use AI tools like Claude to move from idea to working change in the product itself. I do that responsibly and always start with whether it actually makes things better for the customer. On a small team, my role stretches beyond product. I support the CEO on business development and own the customer experience, which means I hear what customers need before it shows up in the data. People I've worked with describe me as energetic, collaborative, and a pragmatic optimist. I also bring a strong visual eye. Design and detail matter to me because how something is presented shapes how people understand and experience it. And who doesn't want to bring something beautiful to the world? I care about the human side of building: privacy, ease of use, and teams that understand why they're building what they're building. I'm at my best when I'm the bridge between a product and its market, a leader and their team, or an organization and the people it serves.