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George (Giorgi) Batsiashvili — Senior Lead Software Engineer · Asseta · Tbilisi, Georgia.
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About
Business owners are flying blind, and it’s costing them money. When I looked closely at how modern businesses track their marketing spend, I saw complete chaos. You pay a marketing agency to run ads, you pay for 5 different tracking tools, and at the end of the month, none of the numbers match. "Facebook says we made 100 sales. Our bank account says 60. "When you ask why, you get excuses about "blurry attribution" and "pixel tracking issues. "As a founder, I realized this is unacceptable. Business owners shouldn't have to decode complex spreadsheets or interrogate their marketing teams just to figure out what’s actually driving revenue. I built Bliz to fix this. Bliz is not another dashboard. It is a completely new category of marketing infrastructure. We bypass the fragile, ad-blocked pixels and build a direct, server-to-server bridge between the ad click and your real revenue. Our mission is simple: Give business owners 100% visibility, absolute precision, and total control over their marketing spend. No more guesswork. No more disjointed tools. Just the truth.
Experience
Senior Lead Software EngineerCurrent
Apr 2025 – Present
Asseta AI is The Intelligent Family Office Suite™, a purpose-built accounting platform designed for family offices managing complex, multi-entity wealth. Founded in 2023 by experienced financial technology professionals, Asseta AI brings modern architecture and intuitive design to a market long underserved by traditional enterprise systems. The platform replaces error-prone spreadsheets and overbuilt legacy software with an integrated system that combines multi-entity accounting, dimensional reporting, and enhanced data governance. Asseta AI empowers family offices to operate efficiently, securely, and insightfully in an era of generational wealth transfer and digital transformation. For more information, visit www.asseta.ai
Software developer (Golang)
Mention.ge
Jul 2023 – Apr 2025
Developed a microservice application in Go, utilizing MongoDB for data storage and orchestrated with Kubernetes to ensure high scalability and resilience. Leveraged Redis and Asynq as a message broker for background task processing to achieve fast, efficient handling of heavy workloads. Implemented complex web scraping logic to efficiently gather and analyze data from various websites. Integrated ChatGPT API to enhance understanding and processing of scraped website content. Employed Gorilla Mux to build scalable client APIs. Utilized React with an NX monorepo architecture for multi-front-end development. (Landing, admin application, client application etc.)
Education
Skills
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