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Erkka Isomäki — Co-founder, Sales & Operations · Viima · Espoo, Uusimaa, Finland.
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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis
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About
I am a SaaS founder and a software business executive who remains true to being an engineer by heart. My passion lies in building scalable and efficient software businesses that deliver measurable value to customers and where people love to work. I strongly believe in leading by example and caring for people while being demanding in achieving business outcomes. I sleep much better at night, when I see people around me grow and prosper. The foundation for any sustainable business is a committed and high performing team.
During my years in the world of software, I’ve gathered practical experience from pretty much the entire spectrum of operations a software enterprise holds within. I’ve worked in entry level roles in finance and IT, I’ve developed software for others, ran complex enterprise software delivery and sales, founded a company from scratch and lead it up to a successful exit and acted in several C suite roles in software enterprises. I’ve done everything hands-on and also lead people in these functions. I know how to design efficient processes, take advantage of AI and construct organizations that meet contemporary requirements. I take pride in integrity, trust and clear communication.
I oppose micro-management and short-sighted thinking. I want to give people opportunities to take responsibility and guide them on their journey. I don’t take shortcuts to win a few bucks, but rather aim myself and the organization towards the long term goal.
Practices that I’ve integrated to my day-to-day which I believe are the essence of success are daily learning of something new and inspirational in your field, questioning the status quo of how you are doing things and optimizing processes or deliverables up until the point of diminishing returns. I implement solutions for the real world with real constraints taken into account.
Experience
Co-Founder & CEOCurrent
LodeFox · Espoo
Jul 2026 – Present
LodeFox is the tagless AI product analyst. Add one line of code and LodeFox shows product teams how their product is really used. No analytics instrumentation, no maintenance, no setup. It surfaces what's working, what's ignored, and where users get stuck and keeps up on its own as the product evolves. Want to improve retention or design better upsell? LodeFox can help you get there. What excites me most is what this unlocks. LodeFox surfaces things that were invisible before: patterns nobody thought to track and questions your old tooling simply couldn't answer. It's like having a world-class product analyst on your team around the clock, without adding a single headcount. You stay on the pulse of how your product is really used and walk into every roadmap, design, and pricing conversation with hard data instead of opinions. I've built and sold a SaaS company before, so the analytics tax is personal for me. If you want to truly understand your product and free your engineers from the tagging treadmill, send me a message — I'd be glad to show you what automated analytics look like.
Chief Operating Officer
HYPE Innovation · Helsinki, Uusimaa, Finland
Sep 2024 – May 2025
As the COO of HYPE Innovation I was working as a part of the executive leadership team and in close collaboration with the CEO. My main responsibilities were to enhance the internal operational efficiency and quality of the global HYPE group. I was directly overseeing the professional services, IT and Business Systems departments consisting of roughly 60 people. I worked with each member of the leadership team to harmonize internal processes, automate data flows and gain synergies.
Education
Skills
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