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People · Technology
Diana Porumboiu — Marketing · Viima · Helsinki, Uusimaa, Finland.
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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis
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About
A versatile marketer with a global perspective. With over 10 years of experience in crafting compelling content, shaping digital marketing strategies, and providing top-notch customer service, my journey has taken me through diverse landscapes—from multinational giants to startups and NGOs. I am a pragmatic idealist, and just like in my personal life, in my professional life I stand by my core values: justice, integrity and kindness.
Experience
Digital Marketing Specialist
Maptionnaire · Helsinki
Jun 2025 – Sep 2025
Strategic inbound marketing initiatives with a focus on SEO, content performance, lead generation, and conversion optimization. Worked as a cross-functional marketer bridging content strategy, technical SEO, marketing automation, and analytics. - Keyword research and content gap analysis to uncover content opportunities aligned with user intent and business objectives. - SEO audit, website optimization to improve conversion rates and user experience, create conversion optimized landing pages - Plan and executed inbound marketing activities with a focus on SEO, content strategy, and lead generation. - Email marketing: automation workflows and lead nurturing - Track website and campaign performance using analytics tools (GA, Webflow) to inform data-driven optimizations. - Collaborate with external partners on paid acquisition, SEO improvements, and website development efforts