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Daniel Priest — US Chief AI Officer, PwC US · PwC · Huntington Beach, California, United States.
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About
I've spent most of my career in the worlds of technology and business strategy. From day one, I liked figuring out how to use tech to tackle the big challenges that businesses and industries face. For the past seven years, I’ve been specifically focused on applying artificial intelligence to help clients win in the market.
As PwC’s first US Chief AI Officer (CAIO), my goal is to help executives see AI as more than just a tech initiative—it's about achieving real, lasting outcomes. AI is becoming a core part of everything we do and create, driving innovation and giving businesses a competitive edge. I collaborate with executives to weave AI into every part of their organizations, unlocking new revenue streams and boosting efficiency on a large scale. This often means rethinking their market strategies, business plans, and even their overall business models.
With proven expertise, bold insights and tech that moves business forward, we help you drive your company to the leading edge. PwC provides professional services across Audit and Assurance, Advisory and Tax. We bring a range of capabilities so you can solve faster, solve more and realize more value. These capabilities include cloud and digital, deals, sustainability, cybersecurity and privacy, governance/boards, risk, transformation and much more. Across our global network of nearly 328,000 professionals in 152 countries, we are committed to advancing quality in everything we do.
Before I joined PwC, I was leading a groundbreaking tech agenda as the Vice President and Chief Information Officer at a Fortune 100 financial services company, so I understand the challenges tech leaders face. The fast pace of emerging technology demands broader strategic transformations, and I know firsthand what's on tech leaders’ minds and what drives their decisions in a rapidly evolving tech landscape.
When I'm not working, I love sailing with my family off the coast of Huntington Beach, trying to perfect my golf swing, and cheering on my kids at their soccer games.
Experience
Chief AI OfficerCurrent
Jul 2024 – Present
I spearhead PwC’s $1 billion investment in AI technologies and work with major Fortune 100 companies to develop cutting-edge AI-powered solutions, navigate the complexities of artificial intelligence, and harness its transformative power.
Vice President & Chief Information Officer
Toyota North America · Los Angeles, CA
Jun 2010 – Oct 2012
Led improvements in the performance of business technology function, including major steps forward in program execution, tech risk management, cost optimization, and business innovation. Oversaw introduction of new capabilities including innovation lab (recognized with CIO 100 Award) and full range of modern technologies , including first of its kind self-service mobile app and broad adoption of touch technology in field sales activities Major roles and responsibilities included Vice President and Chief Information Officer, TFS Management Committee member, Global Information Technology Steering Committee Chair, Americas region IT lead, Enterprise Risk Committee member, Executive sponsor of Execution Excellence, TFS Information Security, and Corporate Social Responsibility Committee member
Education
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