Catarina Roque — Marketing Manager · Alumia

Catarina Roque — Marketing Manager · Alumia · Luxembourg.

Direct contact

No direct contact on file for Catarina yet.

About

Hi, I'm Catarina! 🌷With nearly a decade of experience across marketing, communication, and graphic design, from crafting B2B digital strategies to designing visual content from scratch, I bring both the analytical and the creative to the table. 📊 Currently based in Luxembourg, I thrive in environments where strategy and creativity go hand in hand - leading campaigns, managing social media, and collaborating across teams to build brand presence that truly resonates. My toolkit? Digital campaigns, social media strategy, graphic design, UI/UX, video production, event organisation, and a growing passion for AI-powered marketing. 🤖🎨 I hold a Master's in Graphic Design and a Bachelor's in Organisational Communication - and I'm always learning, with certifications in AI for marketing, Adobe tools, and more. 🎓 Let's connect! 🚀

Experience

Marketing ManagerCurrent
Alumia · Luxemburgo, Luxemburgo
Mar 2026 – Present
• Lead and implement digital 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 across various platforms to promote Alumia's services and products, driving increased engagement and brand visibility. • Oversee 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀, including content strategy, creation, scheduling, and engagement to increase brand awareness. • 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗮𝘀𝘀𝗲𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 clients to co-develop compliant marketing content aligned with MiFID II and CSSF 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀. • Develop and drive new 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 and recommend strategic improvements to the existing marketing strategy, resulting in stronger content consistency and audience engagement. • Utilise 𝗦𝗘𝗢 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀, analytics tools, and AI-powered insights to optimise website traffic and enhance online visibility. • Create and curate engaging multimedia content, such as LinkedIn posts, videos, and infographics, leveraging 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 to streamline 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗱𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻. • Work closely with Alumia's sales team to support them in preparing 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗥𝗼𝗮𝗱𝘀𝗵𝗼𝘄𝘀. • Utilise 𝗖𝗥𝗠 data (HubSpot) to segment audiences and support targeted marketing campaigns across client and prospect lists. • Collaborate cross-functionally with sales, product, and OCIO teams to 𝗮𝗹𝗶𝗴𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝘂𝘁𝗽𝘂𝘁 with commercial and investor communication objectives. • Ensure all content complies with MiFID II and Luxembourg financial 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀, maintaining a fair, clear, and non-misleading standard across all materials.