Fabiana Würgler — Managing Director · motus [hub]

Fabiana Würgler — Managing Director · motus [hub] · Lugano Metropolitan Area.

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About

I believe the future of business is not just about growth, but about building ecosystems that create long-term value for both the economy and society.

As CEO & Co-Founder of Motus [hub], I lead an ecosystem for sustainable innovation that empowers entrepreneurs, investors, and changemakers to turn ambitious visions into high-impact ventures — from market launch to scale-up, and from idea to exit.

motus [hub] is built on four complementary engines — Business, Venture, Activation, and Foundation — working together to ensure that innovation is not only profitable, but also sustainable, meaningful, and scalable across borders.

My professional journey began in the world of branding, communication, and high-end experiences. Those years taught me the importance of emotions, creativity, and precision in shaping authentic connections. Today, I bring that same human-centered mindset into every strategic decision, ensuring that impact is not just measured in numbers, but in the value we generate for people and communities.

🌍 What drives me: turning ideas into ecosystems, building bridges between capital and vision, and leading the transition toward a more sustainable economy.

Experience

Managing DirectorCurrent
motus [hub] · Lugano, Ticino, Switzerland
Oct 2024 – Present
I lead a multidisciplinary ecosystem dedicated to creating impactful, sustainable solutions that merge design, technology, art, and strategy. Our mission is to empower entrepreneurs, investors, and changemakers to transform ambitious visions into high-impact ventures across industries and borders. Key Responsibilities: - Strategic Leadership: Define vision and strategy, ensuring alignment across business, venture, activation, and foundation units. - Ecosystem Development: Build collaborations with clients, investors, and partners to deliver integrated, future-focused solutions. - Innovation & Design Thinking: Apply creative, technology-driven, and strategic approaches to solve complex challenges. - Client-Centered Approach: Oversee client engagement, ensuring solutions are tailored, sustainable, and deliver measurable impact. - Team Leadership: Guide a multidisciplinary team, fostering collaboration, growth, and high-performance culture. - Sustainability Integration: Embed environmental, social, and governance principles in all projects and business operations. Achievements: - Launched motus [hub] as a transformative partner for businesses, startups, and investors, delivering measurable economic and social impact. - Developed and executed high-impact projects that integrate business, culture, and technology across markets. - Built a globally connected yet locally rooted ecosystem, positioning motus [hub] as a thought leader in sustainable innovation and creative strategy. - Enabled startups and clients to scale ideas into ventures with tangible results, including successful market expansions and strategic exits. This role builds on my experience in luxury events, marketing, and business development, scaling the same strategic thinking, creativity, and client-centered approach into a multidisciplinary ecosystem. At motus [hub], I now transform ambitious ideas into sustainable ventures, combining business strategy, innovation, and social impact at a global scale.