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WisdomTree

ETPs, model portfolios, and tokenized assets for financial professionals.

Web-based
$153 billionAssets on platform / AUM
01 — Overview

What WisdomTree does

WisdomTree is a publicly traded asset manager with $153 billion in AUM globally, built around a core exchange-traded product range and an expanding digital assets infrastructure. For investment professionals at family offices and advisory practices, the most relevant offering is its Portfolio Solutions program, which gives financial advisors access to CIO-managed model portfolios, custom portfolio construction, and portfolio consultation services built around the firm's quantitative and macro research.

The Portfolio Solutions program operates across three distinct service tiers:

  • CIO-managed model portfolios, including a suite co-developed with Wharton Professor Jeremy Siegel
  • Custom model portfolio construction through a Shared CIO arrangement, with optional tax optimization via a partnership with Quorus
  • Portfolio consultations covering fund analysis, asset allocation, stress testing, and risk assessment for advisors managing their own strategies

WisdomTree's investment committee includes a Global CIO, a Fixed Income CIO, a Head of Fixed Income Strategy, a Director of Modern Alpha, and multiple model portfolio directors, most with prior experience at Morgan Stanley, BlackRock, Vanguard, or institutional OCIO shops. The firm also offers white-labeled client-facing collateral such as factsheets and commentaries, and provides practice management workshops for advisors looking to build capacity.

Family offices evaluating WisdomTree should note that its Portfolio Solutions program is positioned primarily for financial advisors and registered investment advisors, not for family office principals or investment teams managing assets directly. The digital assets infrastructure, including tokenized funds and the WisdomTree Connect institutional blockchain platform, operates as a separate product line. Pricing for Portfolio Solutions is not publicly disclosed and requires registration as a financial professional to access program details.

We remain the only asset manager today offering a full suite of tokenized funds investing in real world assets.

On WisdomTree, from a family-office user
02 — Product & capabilities

What it covers

Core tasks
  • Access CIO-managed model portfolios for client accounts
  • Co-create custom model portfolios with WisdomTree's investment team
  • Obtain portfolio consultations including stress testing and risk assessment
  • Implement tax-optimized SMA strategies using Quorus platform
  • Access tokenized real-world asset funds via WisdomTree Connect for institutional use
  • White-label investment collateral for client communication
Notable features
  • CIO-managed model portfolios including Jeremy Siegel-informed suites
  • Shared CIO custom model portfolio service
  • Portfolio stress testing and risk assessment
  • Tax optimization via SMA strategies with Quorus
  • White-labeled factsheets and commentaries
  • Custom Model Portfolio Builder (web-based, registration required)
  • WisdomTree Connect institutional tokenized asset platform
  • WisdomTree Prime blockchain-native digital wallet app
  • Model Portfolio Investment Committee with dedicated team access
  • Practice management workshops and advisor resources
Assets supported
EquitiesFixed IncomeCurrenciesDigital AssetsTokenized Real-World AssetsFarmlandExchange-Traded Products
Platform & technology
White-labelingCustom ReportingBenchmarkingArtificial Intelligence
03 — Company

The firm behind it

Ownership
Public (NASDAQ: WETF)
Software type
Web-based
Headquarters / markets
United States, United Kingdom, Ireland
Offices
New York, London, Dublin, Milan
Key people
JJonathan SteinbergFounder and CEO
JJeremy SchwartzGlobal Chief Investment Officer
RRick HarperChief Investment Officer, Fixed Income and Model Portfolios
KKevin FlanaganHead of Investment and Fixed Income Strategy
LLiqian RenDirector of Modern Alpha
JJoe TenagliaDirector, Model Portfolios
AAndrew OkronglyDirector, Model Portfolios
BBrendan LoftusDirector, Portfolio Solutions
RRyan KrystopowiczDirector, Client Solutions
LLauren PfendtSenior Analyst, Portfolio Solutions
SSamuel RinesMacro Strategist, Model Portfolios
WWill PeckHead of Digital Assets
04 — Clients & fit

Who it’s for

Built for Advisors / Wealth Advisors (RIA), Investment Teams, CIO / Investment Office.

05 — Support & onboarding

Getting it running

Dedicated model portfolio team access, webinars, workshops, and portfolio consultation calls available to registered financial professionals.