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Apollo

Alternative investment strategies for institutional and private wealth clients.

Services-only
01 — Overview

What Apollo does

Apollo Global Management operates a dedicated wealth channel, Apollo Wealth, that gives financial professionals and family offices access to the same alternative investment strategies it deploys for large institutional clients. The firm's investment platform spans Credit, Equity, and Real Assets, with a particular emphasis on private investment-grade credit and fixed income strategies that are typically unavailable to private wealth clients through standard broker-dealer channels. Apollo's retirement solutions business, Athene, adds a further dimension by connecting wealth portfolios to annuity and insurance-linked structures designed to generate financial security for individuals.

For family offices evaluating alternatives managers, Apollo's wealth channel is notable for its explicit focus on access democratization. The platform distributes through established intermediary networks including iCapital, CAIS, Allfunds, and DST Vision, which means family offices typically engage through an existing platform relationship rather than directly with Apollo. A dedicated Family Office Solutions page and a contact route via [email protected] suggest the firm treats this segment as distinct from standard wealth intermediary relationships.

Key offering areas relevant to family offices include:

  • Private credit and private investment-grade credit strategies
  • Private equity and real assets funds
  • Capital solutions and hybrid financing structures
  • Retirement and annuity-linked products through Athene
  • ESG and sustainable credit strategies led by a dedicated team

Apollo is publicly listed on the NYSE (ticker: APO), which provides transparency on financial performance that many alternative asset managers do not offer. The trade-off for family offices is structural: Apollo is a fund manager and capital provider, not an advisory or reporting provider, so engagement is exclusively through product access. Fee terms and minimum investment thresholds are not disclosed publicly, and access to most strategies requires a financial intermediary relationship.

We invest alongside our clients with purpose and precision, drawing on deep expertise across Credit, Equity, and Real Assets, with a sharp focus on private investment grade and fixed income strategies.

On Apollo, from a family-office user
02 — Product & capabilities

What it covers

Core tasks
  • Providing family offices access to private credit and private equity strategies
  • Deploying capital across credit, equity, and real assets on behalf of wealth clients
  • Offering retirement and annuity-linked investment structures through Athene
  • Distributing alternative investment products through intermediary platforms
  • Delivering sustainable and ESG-oriented credit strategies
Notable features
  • Private investment-grade credit strategies
  • Private equity fund access
  • Real assets investment strategies
  • Capital solutions and hybrid financing structures
  • Retirement solutions via Athene
  • Family Office Solutions dedicated channel
  • Sustainable credit and ESG-integrated strategies
  • Apollo Academy investor education platform
  • Distribution via iCapital, CAIS, Allfunds, DST Vision, GLASfunds
Assets supported
Private CreditPrivate EquityReal AssetsFixed IncomeAlternativesReal Estate
03 — Company

The firm behind it

Ownership
Public (NYSE: APO)
Software type
Services-only
Headquarters / markets
United States, United Kingdom, Singapore
Offices
New York
Key people
MMarc RowanCEO
SScott KleinmanCo-President, Apollo Asset Management
SSusan KendallPartner, CFO, Apollo Asset Management
MMatthew MicheliniPartner, Head of Asia-Pacific
AAkila GrewalPartner, Global Head of Product
MMichael KashaniManaging Director, Head of Sustainable Credit and Platforms
NNoah GunnGlobal Head of Investor Relations
JJoanna RoseGlobal Head of Corporate Communications
Recognition
  • Apollo Named Climate Transition Manager of the Year - 2024
04 — Clients & fit

Who it’s for

Built for Single Family Office (SFO), Multi Family Office (MFO), Private Wealth Owners / Principals, Advisors / Wealth Advisors (RIA).

05 — Support & onboarding

Getting it running

Financial professionals may contact [email protected]; general inquiries via [email protected] and +1 (212) 515-3200