Data-driven platform for buying, managing, and selling single-family rental properties.
Single-family rental (SFR) property has historically been difficult for investors outside large institutions to access at scale. Roofstock was built specifically to change that, offering a marketplace and associated services that let investors research, transact, manage, and exit SFR properties across 70-plus US markets from one platform. The company has facilitated over $10 billion in transactions since its 2016 founding and has approximately 400,000 registered users and 20,000 homes under management.
For family offices or institutional investors with residential real estate exposure, Roofstock's value sits primarily in three areas:
Roofstock also owns Stessa, a landlord software tool covering portfolio operations, reporting, and financial management, and RentPrep for tenant screening. This portfolio of brands means an investor can move from acquisition through ongoing management without switching vendors, though how tightly these products integrate in practice is not detailed on the site.
The platform is US-only and appears most relevant to investors already active in SFR or those considering the asset class for diversification. Pricing across Roofstock's services is not publicly disclosed, and the institutional services offering is likely best suited to investors managing portfolios of meaningful scale rather than single-property buyers. Family offices exploring SFR as a portfolio diversifier will find the combination of marketplace access, valuation services, and property management under one operator worth evaluating, though they should expect to negotiate terms directly.
Only institutions with deep industry knowledge and connections could invest in single-family rentals at scale.
On Roofstock, from a family-office user
Built for Investment Teams, Single Family Office (SFO), Multi Family Office (MFO).
Phone support and email support available; dedicated portfolio and transaction teams for institutional clients