Independent, values-driven wealth and asset management since 1969.
Bailard is an independent wealth and asset management firm founded in 1969 by Tom Bailard, Larry Biehl and Ron Kaiser. Headquartered in Foster City, California, with offices in San Francisco and New York, it manages $8.4 billion as of September 30, 2026. The firm is majority employee-owned and reports that it was 57 percent women and minority owned as of September 30, 2026. Sonya Mughal, CFA, has been Chief Executive Officer since 2021.
Bailard is relevant to families and family offices that want an independent investment partner with both public market and private real estate capability, and those that want their portfolio to reflect their values. Its wealth-management service serves individuals, families, foundations and endowments. A family should confirm the scope of any family-office administration separately from investment and financial-planning work.
The planning process reviews assets, spending and trust documents against current lifestyle and longer-term goals. Specific services include equity-compensation analysis, concentrated-stock diversification, retirement funding and withdrawal planning, Social Security analysis, education funding and insurance review. Tax-aware investment work includes tax-loss harvesting and coordination with outside tax counsel; Bailard expressly states that it does not provide tax or legal advice.
Its Form CRS describes both diversified multi-asset portfolios and standalone single-asset strategies. Clients may choose discretionary management or retain final investment decisions under a non-discretionary arrangement. Account reviews occur at least quarterly, with more frequent reviews when markets or personal circumstances warrant. Clients are not required to invest in affiliated or proprietary products.
The Form CRS effective August 14, 2026 states a general $2 million account minimum. The requirement can vary with asset mix, expected future financial circumstances and the channel through which a client engages the firm. This is a published general threshold, not a universal promise of acceptance.
Advisory fees are generally a negotiable percentage of assets under management, with possible additional charges for specialised analysis, projects or financial planning. Custody, brokerage and underlying investment-product expenses may apply separately. Request the applicable schedule and total cost for the proposed portfolio rather than treating all services as included in one fee. Bailard discloses conflicts associated with affiliated investments and referrals; its CRS describes measures addressing those conflicts.
Families comparing broader outsourced office services should establish who handles bill payment, entity bookkeeping and other administration. Those responsibilities are not established by the reviewed planning and CRS descriptions. Investment objectives, tax efficiency and diversification are not guarantees against losses.
Bailard is independent and majority employee-owned. It reports that it is 57 percent women and minority owned.
Bailard reports $8.4 billion in assets under management as of September 30, 2026.
Yes. Sustainable, responsible and impact investing is one of its core capabilities, supported by its SRII issue research and outreach library.
Strengths. Five-decade independent track record; In-house real estate alongside public markets; Established impact investing practice.
Watch-outs. Bailard does not provide tax or legal advice.; Family-office administration such as bill payment and entity bookkeeping is not established by the reviewed service descriptions.; General account minimums vary; fees and third-party expenses depend on the engagement.; Investment and tax-management objectives do not guarantee results..
Built for Private Wealth Owners / Principals, Single Family Office (SFO).
Individuals, families, foundations and endowments seeking investment management and coordinated financial planning. General $2 million account minimum varies by circumstances and engagement channel; broader family-office administration requires a separate scope discussion.
At least quarterly portfolio reviews, more frequently when circumstances warrant. Discuss discretionary authority, planning responsibilities, total costs and outside-adviser coordination before engagement.
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