Wealth management platform giving independent advisers curated investments, custody, technology and practice support.
AssetMark is a US wealth management platform for independent financial advisers, often called a turnkey asset management platform (TAMP). Advisers use it to outsource investment management, portfolio administration, custody, reporting and back-office work, so they can spend more time with clients. AssetMark, Inc. is registered with the US Securities and Exchange Commission as an investment adviser. The company was founded in 1996 and is headquartered in Concord, California, with further offices in Phoenix, Chicago, Charlotte and Atlanta.
AssetMark says it has more than 1,100 employees and serves more than 10,000 financial advisers and over 340,000 investor households, with more than $180 billion in platform assets as of 30 June 2026. Its ownership has changed several times: a Genstar buyout in 2013, a sale to Huatai Securities in 2016 and a New York Stock Exchange listing in 2019. On 5 September 2024, private equity firm GTCR completed its acquisition of AssetMark for about $2.7 billion, taking the company private. Lou Maiuri became Chairman and Group CEO at that point, and Michael Kim remains CEO and President.
AssetMark distributes its platform through independent financial advisers, RIAs, enterprises and bank trust departments. These business users are distinct from retail investors who can be advisory clients of AssetMark under its programme agreements; the reviewed October 2023 Client Relationship Summary expressly addresses retail investors. A family is most likely to meet it through an adviser or multi-family office that uses AssetMark to run portfolios, custody assets and produce reports. In that case the family benefits from AssetMark's manager research, tax management and private-markets access, while the adviser stays the main contact. Families should ask their adviser which AssetMark strategies they use. Advisers comparing outsourced platforms might also look at Envestnet, Orion or Archway (SEI). Families who need private-markets access through an adviser can also compare iCapital and CAIS. A family office running its own reporting across many custodians may prefer a platform such as Addepar or Masttro.
AssetMark publishes a fee-structure disclosure, although the reviewed sources do not establish one numeric price for every investor. Its Client Relationship Summary, effective 24 October 2023, describes a Platform Fee paid to AssetMark and a separate Financial Advisory Fee paid to the financial professional’s firm. Ask for the current client agreement and complete platform, strategy, adviser and third-party costs. The platform is built for US advisers, and AssetMark says it keeps all client data in the United States. It is a broad, mass-affluent-to-high-net-worth platform rather than a dedicated family-office service, so entity accounting, bill pay and family governance would need other providers.
The reviewed October 2023 CRS describes the platform charge as a wrap fee covering advisory/administrative services and most, but not all, custodian and trading costs. Alternatives, fixed income, certain activity and strategy minimum fees can add cost. It says the Platform Fee and Financial Advisory Fee are percentages of account value and assessed quarterly in advance. Its $10,000–$1 million strategy-minimum range is dated to that disclosure, not a verified current minimum for every 2026 programme. Obtain current programme documents rather than treating a low headline minimum as universal.
The same disclosure says the financial professional is independent and is not an AssetMark employee. AssetMark supplies monitoring and discretionary or non-discretionary investment programmes, while the professional helps assess goals, risk and investment strategy. Its disclosed conflicts include proprietary fund compensation and revenues associated with AssetMark Trust Company cash/custodial and mutual fund arrangements. Registration and a broad strategy menu do not remove those incentives; ask how the chosen portfolio, custodian and cash programme affect total cost.
The current private-markets page advertises low-minimum,1099-reporting and non-accredited access within its offerings, from semi-liquid funds to AssetMark-managed UMA programmes combining public and private holdings. It describes rebalancing for liquidity windows, not guaranteed daily liquidity. The same page warns of substantial loss risk, limited exit opportunities and suitability for investors able to bear those risks. Product eligibility, tax reporting and redemption rights remain vehicle-specific and should be checked in the actual documents.
The official executive page confirms Lou Maiuri, Michael Kim, Gary Zyla, Carrie Hansen, Alex Pape, David McNatt and Ted Angus in the retained roles. For technology and portfolio oversight, the page identifies Alex Pape’s product/engineering/data remit, Carrie Hansen’s custody and operations responsibilities and David McNatt’s wealth-solutions remit. The current About page repeats the 30 June 2026 $180 billion-plus platform-asset figure and reports more than 1,100 employees,10,000 advisers and340,000 households; these are company measures, not an independently audited count of family-office clients.
AssetMark is a US wealth management platform, often called a TAMP, that independent financial advisers use to outsource investment management, custody, reporting and back-office work. It was founded in 1996 and is based in Concord, California.
Private equity firm GTCR acquired 100% of AssetMark on 5 September 2024 for about $2.7 billion, taking it private. Before that it was majority-owned by Huatai Securities and listed on the New York Stock Exchange.
A family generally accesses AssetMark through an independent financial adviser or multi-family office, rather than assuming a direct retail self-service route. Its October 2023 Client Relationship Summary addresses retail-investor advisory clients; adviser-distributed access does not mean families are ineligible to be AssetMark clients. Confirm the current programme agreement and each firm’s responsibilities.
The reviewed Client Relationship Summary, effective 24 October 2023, describes a Platform Fee to AssetMark plus a separate Financial Advisory Fee to the independent financial professional’s firm. Wrap coverage excludes some costs, so request the current platform, strategy, adviser, fund and transaction charges for the actual account.
Sources reviewed 3 November 2026: Source 1; Source 2; Source 3; Source 4; Source 6.
Fee-disclosure source: AssetMark Client Relationship Summary, effective 24 October 2023. Its effective date is distinct from the later website upload path.
Strengths. Large, established TAMP with $180B+ in platform assets; Quarterly manager due diligence, published to advisers; Tax management, direct indexing and private markets in one platform; Own trust company for custody, checking and lending; Discloses scale and client numbers.
Watch-outs. Adviser-led platform access, not complete family-office administration. Platform, adviser, fund and custody fees can layer. The 2023 CRS minimum range is dated, not a current universal term. Private assets may have limited liquidity and substantial loss risk. Proprietary-strategy, custody and cash revenues create disclosed incentives..
Built for Advisors / Wealth Advisors (RIA).
Yes
Dedicated consultants and service teams for advisers, eWealthManager and transition services. Current adviser-support entry point: https://www.assetmark.com/about/contact/ . End investors work through their independent financial professional. Retained directory contact details (not freshly reverified; an office address is not new headquarters proof): Address: 1655 Grant St, Suite 1000, Concord, CA 94520, United States; Contact phone: +1 (800) 664-5345; Contact email: eservice@assetmark.com. Confirm current contact and service-specific routing directly.
The adviser consultation assesses goals, risk and the selected strategy; platform and transition services support the adviser. Confirm the current programme, authority, custodian, fee layers, eligibility and transition responsibilities.
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