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Tia Geurts — Founder, Fractional COO · Orchestrated Operations · Phoenix, Arizona, United States.
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About
Is your business feeling out of tune? I partner with small business leaders to clarify their strategy and design harmonious work environments, coupled with efficient systems and processes that help small businesses thrive. My strength is in operational planning to connect the dots between strategy and tactical execution to help CEOs achieve their vision and lead like a rock star. Over the past 20 years, I've led countless initiatives that help small businesses succeed. Some of my favorite highlights are:✔️ Scaling 10x in annual revenue through intentional strategy and a carefully implemented business operating system✔️ Bringing 6 products to market across 3 industries✔️ Growing Employee Net Promoter Score from 7 to 64 in just 12 months✔️ Implementing CRM, project management, and dozens of other systems and technologies to improve efficiency and scale operations✔️ Achieving customer Net Promoter Scores consistently above 80✔️ Earning 100% Great Place to Work certification every year of applicationCliftonStrengths:Achiever
Maximizer
Positivity
Woo
CommunicationWorking Genius:Genius: Discernment + Tenacity | Competency: Wonder + EnablementMyers Briggs: ESFJExtraverted 90% | Sensing 79% | Feeling 56% |Judging 88%Enneagram: 3 (The Achiever) | 1 (The Reformer)Areas of Focus: Operational Excellence | Workflow and Process Design | EOS Framework | Continuous Improvement | Operational Planning | Strategic Planning | Performance Management | Radical Candor Leadership | Budget Management | Financial Reporting | Client Experience | Effective Communication | Data-driven Decision Making | KPI Reporting + Management | Project Management | Scrum | Change Management | Technology Implementation | Excel Wizardry | Process Documentation | Build and Scale Culture | Employee Engagement | Hiring and Firing to Values
Experience
Founder, Fractional COOCurrent
Orchestrated Operations
Oct 2025 – Present
COO
Aureus Advantage
Jan 2026 – Present
Education
Skills