Steve Denby

I help investors, boards, and founders make confident, value-driven decisions about technology, understanding its true impact on growth, risk, and enterprise value. As Senior Partner at AssetMax.ai (formerly Diligize), I am part of a team that supports investors across the full deal lifecycle — from pre-acquisition diligence through to value creation and exit. The firm provides independent, commercially grounded insight into technology performance, risk, and scalability, with a clear focus on protecting and enhancing equity value. I also serve as a Non-Executive Director, advising boards on technology strategy, governance, and risk in the context of growth and transaction readiness. AssetMax.ai works alongside deal teams and portfolio leadership to deliver:• Technology & Operational Due Diligence (buy-side, vendor, carve-out) • Post-Acquisition Value Creation and Performance Improvement • Integration and Separation, including carve-out execution and TSA design • Technology Strategy, Productisation, and Platform Scalability • Board-level advisory across Cyber, AI, and Technology Governance Our work is outcome-driven — combining structured analysis with quantified impact and execution-ready plans aligned to EBITDA improvement, multiple expansion, and exit readiness. I bring nearly three decades of experience as both an operator and advisor in the technology sector. I founded and scaled a managed services business acquired by Node4, and subsequently supported its growth from £20M to £230M under private equity ownership. This dual perspective informs a pragmatic, investor-aligned approach to technology and value creation. We partner with investors and management teams to bring discipline to technology decision-making — improving visibility, reducing execution risk, and supporting consistent, on-time exits.