Loading profile…
Loading profile…
Sofia Rodriguez-Sahagun — Global Discipline Head of Marketing, Digital Sales, Design and Behavioural Economics · BBVA · Greater Madrid Metropolitan Area.
Direct contact
No direct contact on file for Sofia yet.
About
Experienced Chief Marketing Officer with a demonstrated history of working in the banking, telco and retail industry. Skilled in Management, Business Planning and Development, Marketing Strategy, Brand Management, and Digital Sales and Marketing Financial services manager with track record in developing digital solutions, improving customer experience and boosting digital sales. In2020 she has received with the "Best Advertiser of the year" award from the Spanish Academy of Advertising In 2018 she received the Spanish "Eficacia" Award for her Professional Career. In 2014 she received the Spanish Marketing Association Award for the Best Marketing Professional in Spain. She made it to the top 100 women leaders in Spain in 2012 (among the top 10 in the Business Executives Category). Member of the 2008 - 2009 Fellows Program of the International Women’s Forum Foundation
Experience
Global Discipline Head of Marketing, Digital Sales, Design and Behavioural EconomicsCurrent
BBVA · Madrid, Community of Madrid, Spain
Oct 2020 – Present
Head of Retail Digital Banking
BBVA en España · Madrid
Apr 2018 – Sep 2020
Education
Skills
Related professionals · BBVA