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Shannon MacKay — Senior Vice President of Growth and Market Strategy · Red5 · Austin, Texas Metropolitan Area.
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About
I build, scale and transform global technology businesses. My experience spans general management, revenue growth, product leadership, global sales, go-to-market and business transformation across hardware, software, AI and services. I've owned global P&Ls up to $270M, led product and commercialization strategy for a $5B+ portfolio, and driven go-to-market execution across a $26B commercial organization. At Lenovo, I built Smart Collaboration from concept into a $135M+ global business delivering approximately 40% year-over-year growth. Success required more than a strong product portfolio. We had to build the organization, invest in engineering, strengthen strategic partnerships and create a commercial strategy that could scale globally. It took alignment across product, sales, engineering, marketing and operations to make that happen. At Dell Technologies, I led global commercialization and go-to-market transformation across six business units, managed $100M in strategic partner investment and reduced product ramp-to-volume from six to three months. I also led product strategy for the $5B+ Latitude portfolio and owned the $270M Rugged Mobility business, delivering 40% year-over-year growth. More recently, at Red5 Security, I led a commercial transformation focused on larger enterprise opportunities, stronger sales execution and better market positioning, resulting in approximately 600% year-to-date growth in qualified pipeline. I've always enjoyed the challenge of figuring out what's next for a business and what it will take to get there. Sometimes that means building something from the ground up. Other times it's fixing what isn't working, making difficult decisions or bringing teams together around a new direction. I like being close to the customer, understanding the business and working with people who are committed to getting results.
Experience
Fractional Executive & Strategic AdvisorCurrent
Independent Executive Consulting · Austin, TX
Jun 2025 – Present
Executive consulting and operating leadership engagements focused on business transformation, revenue growth, product strategy, and go-to-market execution across technology businesses. Selected Companies: Red Thread X | Red5 Security | FifthVantage Engagements included fractional executive advisory assignments and a full-time SVP, Growth and Market Strategy operating role at Red5 Security. • Led business transformation and go-to-market initiatives, advising executive leadership on growth strategy, market positioning, enterprise customer segmentation, product strategy, and commercial execution. • Transformed sales and marketing operations at Red5 Security, increasing qualified pipeline approximately 600% year to date through improved enterprise targeting, opportunity qualification, sales compensation, and coordinated demand generation. • Established commercial operating practices for strategic account planning, pipeline management, performance reviews, and board reporting, improving visibility into sales performance and business priorities. • Directed sales and marketing investments across sales enablement, digital strategy, technology platforms, outsourced business development, and customer engagement programs. • Advanced AI adoption across sales and marketing, improving efficiency in proposal development, competitive intelligence, content creation, and campaign planning.
General Manager, Worldwide Smart Collaboration
Lenovo · Morrisville, NC
Apr 2021 – May 2025
Built and scaled Lenovo's Worldwide Smart Collaboration business from concept into a $135M+ global P&L, delivering approximately 40% year-over-year growth across hardware, software and integrated workplace solutions. • Owned global revenue, profitability, gross margin, pricing, operating expenses, headcount, investment priorities and annual business planning. • Expanded the portfolio beyond collaboration hardware into integrated workplace solutions and ThinkSmart Manager device-management software, building an incremental $20M annual recurring revenue pipeline and improving solution attach by approximately 10%. • Secured $12M in engineering investment to add 80 engineers across audio, video, AI and Android, strengthening internal development capabilities and increasing planned annual product development capacity from three to five programs. • Led global Microsoft, Zoom, Google and ecosystem relationships, including joint roadmaps, certifications and partner go-to-market strategy. Expanded distribution, reseller, AV integration and service-provider coverage across global markets. • Led strategic customer and partner engagement across global markets, using executive relationships and customer insights to influence product strategy, strengthen partnerships and drive enterprise adoption. • Set global commercial targets and drove regional sales accountability, aligning product, engineering, sales, marketing, operations and partners. • Led 35 direct reports and more than 200 matrixed contributors across the global organization.
Education
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