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Rory Barratt — SVP, Chief Strategy and Product Officer · Commonwealth Financial Network · Greater Boston.
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About
One of four executive deal team members on Commonwealth Financial Network's $2.7B sale to LPL Financial - the largest independent broker-dealer acquisition in industry history. As Commonwealth's Chief Strategy & Product Officer, I was on point with Goldman Sachs for telling the Commonwealth story — the management materials and strategic positioning used throughout the transaction process. During my tenure as CS&PO, the transformation I helped deliver a 20-point margin improvement and extended Commonwealth's J.D. Power #1 ranking to 13 consecutive years through the LPL transaction process and integration. The product portfolio I led touched essentially every Commonwealth advisor during a period when our advisors achieved organic AUM-per-advisor growth of approximately 8.8% annually - outperforming the industry average of 7.9% per Cerulli. I lead Commonwealth-side work with LPL Corporate Strategy on combined business model and market positioning. Before Commonwealth, I owned the @Home product at Bunker Hill Insurance (a Plymouth Rock Company) - the industry-first digitally native home insurance platform. Reporting to the CEO with full P&L accountability, I scaled monthly written premium from $1M to $6M and delivered a ~95% combined ratio early in the lifecycle - ahead of internal pro forma. The product contributed to a tripling of the Bunker Hill home book during my tenure. Earlier, I spent five years at Liberty Mutual leading transformation programs for C-suite executives across a Fortune 100 insurer. MBA, Tuck School of Business at Dartmouth. Harvard Business School Executive Education in Digital Disruption and AI Strategy (completed 2026). Based in Greater Boston; open to conversations about C-suite strategy, operations, and transformation in financial services.
Experience
Chief Strategy & Product Officer | SVPCurrent
Commonwealth Financial Network · Boston, MA
Sep 2023 – Present
Reporting to the CEO. Responsible for enterprise strategy, product management, and operating model design to drive scalability, growth, and enterprise value across a $300B AUM platform supporting approximately 2,900 financial advisors. Manage approximately 100 employees and a $25M operating budget. Member of Commonwealth's 4-person executive leadership team. M&A exit and strategic integration: Served as one of four executive deal team members (CEO, COO, CFO, CS&PO) executing Commonwealth's $2.7B sale to LPL Financial - the largest independent broker-dealer acquisition in industry history. On point with Goldman Sachs for the Commonwealth narrative — building the Confidential Information Memorandum and management presentation used through the buyer process and management meetings with LPL leadership. Post-close, leading Commonwealth-side work with LPL Corporate Strategy on combined business model and market positioning. Transformation, margin and operational continuity: Designed and led firm-wide operational transformation - redesigning operating model, resource allocation, governance, and organizational structure. Co-owned with the CFO an enterprise-wide program to decouple revenue growth from expense growth, delivering a 20-point ex.cash margin improvement between 2023 and 2024. Sustained industry-leading client satisfaction (92 NPS) and extended Commonwealth's J.D. Power #1 ranking from 9 to 12 consecutive years through the LPL transaction process and integration. Board governance: Partnered with the CEO and Board on governance, strategic decision framing, and capital allocation for major enterprise initiatives. Built strategic function and led 100-person organization: Built Commonwealth's strategic capability and led a ~100-person organization spanning corporate and product functions achieving highest employee engagement score (92%) in the firm in 2024.
Senior Product Manager
Bunker Hill Insurance, a Plymouth Rock Company · Boston, Massachusetts
May 2018 – Jan 2020
Owned the @Home product - Plymouth Rock's industry-first digitally native home insurance platform - reporting directly to the CEO with full accountability for product development, deployment, revenue, and profitability. Took the product from early-stage development through full systems build-out and secured regulatory approval to operate across all target states. Scaled monthly written premium from $1M to $6M (approximately $72M annualized run rate at exit) across five states, contributing to a tripling of the Bunker Hill home insurance book - from the mid-$80M range in 2016 to over $250M by February 2021. Drove cross-functional execution by partnering with claims, data science, technology, and legal teams to deliver an approximately 95% combined ratio (5% underwriting margin) early in the product lifecycle - ahead of internal pro forma for a new digital home insurance product. Led UX and UI design across all channels, driving a 20% improvement in online conversion.
Education
Skills
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