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✌️ Roland Smart · San Francisco, California, United States.
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About
I build marketing machines (and teams) that drive growth, from startups through global enterprises. Sleeves fully rolled up when it comes to building production systems with AI. And I bring a founder's mindset, having built a company of my own in online education. Open to exec roles. The short version: At Product School, as CMO, I built a ~20-person team and drove 50%+ YoY growth through a private-equity round. At Pantheon, I drove category leadership in WebOps and 45% YoY growth to $50M ARR ahead of a $40M Series D. At Oracle, I led the global developer community (OTN) and the ACE advocacy program, tied to ~20% of won opportunities and up to 44% larger deals. About TheraHive: It's the largest online DBT skills-group program. I grew the company 50% YoY in 2024 and 2025 to a 25-person team, then hired a leader to run it. We've driven real business value with AI, including practice partners where students teach a virtual character the skill they just learned, an AI coach-supervision system that improved coach performance against a DBT adherence framework by 10–15%, and an in-house data and attribution platform that replaced paid services. No engineering team. I also advise Omega Point, where as interim CMO I implemented ABM, reworked pricing and packaging, and brought its AI service to market.
Experience
Co-Founder & CEOCurrent
TheraHive · San Francisco Bay Area
Sep 2020 – Present
Co-founded and built the largest online DBT skills-group program, a psychoeducational platform delivering evidence-based mental health skills training to cohorts worldwide. Grew the company 50% YoY in 2024 and 2025 to a 25-person team, then hired a leader to run it. • Built AI practice partners where students teach a virtual character the skill they just learned • Built an AI coach-supervision system that improved coach performance against a DBT adherence framework by 10–15% on average • Built an in-house data and attribution platform with no engineering team, replacing paid services and saving more than $100K • Partnered with Brown University researchers on a peer-reviewed study (Journal of Contemporary Psychotherapy, 2026) showing improvement in anxiety and stress
Marketing Advisor
Omega Point · San Francisco Bay Area
Feb 2026 – Present
Education
Skills