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Robert Alexandru — Managing Director · Robora · Bucharest, Romania.
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About
Business Manager | Founder with successful exit | Entrepreneur🔹 I am active in the business environment, with a multidisciplinary background of over 15 years of experience in management and entrepreneurship in various fields such as IT, HORECA, Ecological Agribusiness and European Funds.🎯 I currently focus on helping businesses improve efficiency and accelerate digital transformation through automation technologies like software robots (RPA), AI-driven solutions, and strategic access to European non-reimbursable funding. My expertise is centered around identifying optimization opportunities and delivering custom digital solutions that generate long-term value.🚀 I founded and led an agribusiness start-up, one of the most innovative integrated production, conditioning and distribution chains in Europe in the field of certified organic poultry farming. I managed the entire process – from idea, financing and implementation, culminating in a successful exit to one of the market leaders in Eastern Europe. For this project, i attracted over 1.4 million euros in financing through non-reimbursable European funds and obtained national recognitions for excellence from the Romanian Chamber of Commerce, local City Hall as well as from other private entities.📊 My managerial and administrative experience is complemented by over 14 years in a HORECA company, where I evolved from IT Specialist to General Manager, Director and Administrator. I coordinated the company's day-to-day operations, teams and implemented strategies to optimize and streamline internal processes. I believe in innovation, adaptability and sustainable partnerships. I constantly seek to add real value to the projects I am involved in, to anticipate trends and to offer concrete impactful solutions. Key Competencies:• Entrepreneurial Vision, Project Development & Business Scaling • Access & Management of Complex Funding (EU Grants, Loans, M&A)• Strategic Leadership & Multidisciplinary Team Coordination• Business Process Automation (RPA) & Agentic AI• Negotiation, Project Management & Operational Strategy• Cross-Industry Versatility & Adaptability to Change• Crisis Management & Resilience
– successfully led businesses through challenging times, including the COVID-19 pandemic.• Strong Academic Background & 14+ Years of Practical Experience• Results-Oriented, Problem-Solving, Analytical and Practical thinking, Attention to Details
Experience
Co-Founder and Managing DirectorCurrent
ROBORA
Sep 2024 – Present
- I lead a dynamic start-up specialized in developing and delivering AI-driven IT solutions for automation and digital transformation. Our expertise includes Robotic Process Automation (RPA) & Agentic AI, ChatBot & Conversational AI, CRM implementation, Web Development, and Project Management — helping companies optimize business processes, increase efficiency, and accelerate their digital growth. - I conduct business analysis to identify automation and efficiency opportunities, develop strategic work plans, and coordinate project implementation from concept to delivery. - I also manage the entire business development process — from prospecting and client consulting to offer preparation and negotiation — ensuring tailored, high-impact solutions. - In addition, I provide strategic consulting for accessing non-reimbursable European funding, helping businesses align their digital transformation objectives with funding opportunities to maximize growth potential.
Board MemberCurrent
Royal Group · Bucharest, Romania
Oct 2011 – Present
Company's field of activity: HORECA - restaurant, pub, club Board member Feb 2024 - Present Active member of the company’s board, contributing to strategic decision-making, governance, and long-term business planning to support sustainable growth and value creation. Commercial Director Mar 2018 – Feb 2024 Led daily operations (production, sales, customer feedback), implemented growth strategies, managed commercial and warehouse spaces and conducted market and competitor analyses. General Manager Sep 2013 – Mar 2018 Responsible for overall management, team coordination, and resource optimization. 🏆 Contributed to the company's recognition with multiple awards for business excellence and urban development from the Romanian Chamber of Commerce, local City Hall as well as from other private organizations. CAD Specialist / IT Systems Programmer Oct 2011 – Sep 2013 Developed and managed IT infrastructure (software & hardware), automated internal processes, and supported digital transformation.
Education
Skills