Rob Deffley — CEO / CFO · SRL Global

Rob Deffley — CEO / CFO · SRL Global · London, England, United Kingdom.

Direct contact

Reach Rob directly.

1 verified contact method on file — work email. Masked until you unlock.

Free account, no card required. Your first unlock is on us.

Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis

Or explore more contacts in this database — from 45 credits.

About

Degree educated, first time passes Big 4 qualified accountant with 15 years + PQE.

Experience in financial services, asset management and technology companies.

Operating as CFO for fin tech company, supporting commercial and operational activities, with significant role in new business development.

Ownership of financial operations and all core business functions.

Track record of operating at a strategic as well as detailed level.

Experience

CFOCurrent
SRL Global
Jan 2009 – Present
Key achievements • Worked with the CEO to spin the business out of Man Group Plc and raise investment into the standalone new business. Produced and presented financial projections, business plans and model for investor presentations. Led negotiations of legal agreements with lawyers. • Restructured the legal entities of the business and set up all business operations from greenfield environment. • Director alongside the CEO, driving the commercial success of the business. Developed and evolved business model to profitability. • Created with CEO the product and commercial model, produced marketing material and client proposals. • Negotiate all legal agreements with both customers and suppliers. • Set up ISO 27001 and ISO 9001 control environments, successfully obtained certification for the company • Successfully designed and built offshore operating model, migrating the client data management functions from London to India. Set up the subsidiary from a greenfield environment including legal entity, and business support functions. Recruited the team and set up operational procedures. • Led reorganisation of in house IT development team, outsourcing and offshoring of development. Then completed internal redundancy programme. • Managed the HR function from setting up policies, recruiting, running redundancy programmes and successfully defending employment tribunal case.