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Michael Vahrenkamp · Berlin, Berlin, Germany.
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About
Brazil and Latin America offer enormous growth opportunities — but entering these markets is rarely as simple as finding a distributor, translating your website or hiring a local salesperson. Different buying behaviours, complex decision-making structures, regulatory hurdles and the lack of a trusted local network can quickly turn international expansion into an expensive experiment. Hi, I’m Michael Vahrenkamp. For more than 30 years, I have built, scaled and transformed businesses internationally — as CEO, COO, CTO, entrepreneur, investor and advisor. Today, my focus is helping European companies successfully enter, validate and grow in Brazil and Latin America. My expertise is built around one commercial objective:Validate → Enter → Build Pipeline → Land First Customers → ScaleI help companies:→ Validate whether Brazil or Latin America is the right market→ Enter with the right positioning, partners and market approach→ Build Pipeline through structured local business development→ Land First Customers and turn market interest into revenue→ Scale through partnerships, distribution, local teams and strategic growthBehind this focus are decades of experience in:→ International Go-to-Market & Market Entry→ Brazil & Latin America Business Development→ Sales, Partnerships & Distribution→ M&A, Joint Ventures & Corporate Development→ International Leadership & Business BuildingWhat makes my approach different? I combine European management experience with hands-on market access in Brazil and Latin America. I don’t just advise companies on what they could do. I help them understand the market, connect with the right people, create commercial traction and turn international expansion into actual business. If Brazil or Latin America is on your growth agenda, let’s talk.📩 Send me a LinkedIn message with the keyword #Brazilor book a conversation directly:calendly.com/mike-glocalmybizEven if you are still deciding whether Brazil is the right market, I’m always happy to exchange perspectives. PS: More about my experience, projects and international expansion work can be found below under Experience.
Experience
Co-Founder | Brazil Market Entry & Go-to-MarketCurrent
GLOCAL MY BUSINESS | KlaOS · Berlin / Brazil
Jul 2024 – Present
Helping European B2B/B2C companies validate, launch and scale in Brazil. Brazil offers enormous potential—but entering the market based on assumptions, reports or an untested distributor relationship can become expensive very quickly. At Glocal My Business, we take a different approach: Validate first. Invest second. Scale what works. We help European companies answer the critical questions before committing significant resources: • Is there real demand for our product in Brazil? • Who are the first customers we should target? • How should we position and price the offer locally? • Which channels actually generate qualified opportunities? • Are Brazilian customers willing to buy—and at what price? Our approach combines market validation with hands-on commercial execution: 1. Brazil Fit Check – competition, pricing, regulation & product fit 2. GTM Playbook – target customers, positioning & channels 3. Market Test – localized campaigns, CRM & lead generation 4. Customer Validation – qualified conversations & willingness to pay 5. Launch & Scale – pipeline development through to the first customer The objective is not another market-entry presentation. It is real prospects, real conversations, real data and a fact-based Go/No-Go decision. And when the market validates the opportunity, we help turn that validation into a functioning sales pipeline and ideally the first paying customer in Brazil. Brazil Market Entry | Market Validation | GTM Strategy | Business Development | RevOps | Strategic Partnerships
Founder & CEO | Entrepreneurship in Brazil
Econetworks · Brazil / Germany
Jan 2004 – Present
Entrepreneurship has been the connecting thread through much of my career. I founded ECONETWORKS in Brazil as a platform for projects and ventures spanning digitalization, environmental services, circular economy, impact investing, mobility, M&A and restructuring. Over the years, this exposed me to companies at very different stages—from early ventures to established industrial businesses. The common lesson: Markets are rarely won through strategy alone. Execution, relationships and the ability to adapt quickly matter just as much. That entrepreneurial mindset remains central to how I approach market-entry projects today: test quickly, learn from customers and invest behind evidence rather than assumptions.
Education
Skills