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Melanie Heroux · Boston, Massachusetts, United States.
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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis
About
Melanie Heroux is listed as Head of Marketing at Arch Investments.
Experience
Head of MarketingCurrent
Arch · New York City Metropolitan Area
Jun 2026 – Present
Leading and scaling Arch’s marketing function across brand positioning, go-to-market strategy, demand generation, communications, events and marketing operations, helping sharpen the company’s story and accelerate growth as Arch modernizes private markets infrastructure.
Founder & Marketing AdvisorCurrent
Heroux Advisory · Boston, MA
Jan 2026 – Present
Marketing advisory practice partnering with fintech and financial services leadership teams repositioning for their next stage of growth - when the original story no longer fits the evolving product, buyer, or business model. 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Leading positioning and go-to-market strategy for a growth-stage B2B fintech evolving from a managed service model to a tech-enabled SaaS platform, including category positioning, segmentation, messaging architecture, and GTM strategy to support expansion into new buyer segments. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀 𝘀𝗽𝗮𝗻: • Product strategy articulation and positioning • GTM strategy and product launch • Scaling marketing organizations • Brand repositioning for new buyer segments and growth stages • Marketing operating model and martech design 𝗦𝗲𝗰𝘁𝗼𝗿 𝗳𝗼𝗰𝘂𝘀: B2B fintech, private markets, digital assets/tokenization, capital markets, and asset & wealth management. Selectively available for board and advisory engagements alongside operating roles.