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Liron Mandelbaum — Chief Operating Officer · Dasseti · New York, New York, United States.
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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis
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About
AREAS OF EXPERTISE Product Marketing & Positioning | Product Development | Enterprise SaaS & FinTech | Competitive & Market Intelligence | Cross-Functional Leadership | Go-To-Market Strategy | Product Launch & Adoption | Marketing & Sales Enablement | Executive Communication | Board Engagement
KEY ACCOMPLISHMENTS • Senior leadership role in scaling Dasseti from 5 to over 200 clients through multiple phases of growth by strengthening product marketing discipline, go-to-market execution, and enterprise adoption • Led and supported 30+ institutional trading product launches at Bloomberg, driving material growth in adoption and revenue through structured launches, sales enablement, and global rollout programs. • Developed and refined the core positioning and sales narrative for Dasseti Collect, improving competitive clarity and supporting consistent enterprise wins across large institutional clients. • Built data-driven client targeting and sales planning models that meaningfully improved sales efficiency, shortened sales cycles, and aligned account strategy with incentive structures. • Designed Bloomberg’s first global sales certification program for advanced U.S. equities trading workflows, driving broad global adoption and improving sales confidence and consistency.