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Kathy Crowley — Head of Relationship Management · Advisor Engine: Digital Wealth Management Technology · Raleigh, North Carolina, United States.
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About
At AdvisorEngine, I operate at the forefront of wealth management, reimagining how technology can better serve financial advisors. I guide them to use our wealth platform to gain a competitive advantage. In doing so, I provide advisors the ability to connect deeper with clients while scaling efficiently and delivering superior outcomes.
All of my experiences have led me right here. Along the way, I have learned the value of being transparent, upfront and honest and I bring that to the table everyday. I am a team player and my leadership experience includes:
• Strategy, vision and mission planning • Operational tracking and execution • Proven public speaking skills • Recruiting, team building and motivation • Forecasting, budgeting and cost management • Relationship management • Market tracking and product launch
Experience
Head of Relationship ManagementCurrent
AdvisorEngine · Raleigh, NC
Sep 2025 – Present
As Head of Relationship Management, I partner with financial advisors to strengthen client relationships and build more efficient businesses through AdvisorEngine. I am able to leverage my deep industry expertise to help firms maximize the platform’s capabilities, ensuring they experience the full value of a connected and scalable wealth management solution. I also have proven successes in the following areas: • Finding new opportunities in the financial vertical • Educating firms and advisors on best practices for CRM usage • Demonstrating our products for prospective advisory firms • Collaborating with partners and my team • Delivering thought leadership through content, presentations and attendance at industry events and conferences
Salesforce Administrator
AppSense
Sep 2014 – Feb 2015
AppSense (now ivanti) was founded in 1999 to deliver management solutions for secure user environments. In my role of Salesforce Administrator, I helped customers optimize and secure millions of endpoints, helping IT departments’ maximize their enterprise workspace. I was responsible for multiple user setups, profiles and roles, customization of objects, fields, record types, page layouts and validations. Collaborating with my team, I created complex workflow rules, data validation and triggers while developing and creating customized reports, dashboards and application requirements. I also managed the software test process, where I: • Devised test plans and cases • Established protocols for test environments • Initiated software testing • Provided recommendations for process improvements • Developed technical documentation of existing and future applications
Education
Skills
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