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Katherine Frattarola · New York City Metropolitan Area.
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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis
About
Katherine Frattarola is listed as Executive VP, Personal Lines High Net Worth at HUB International Private Client.
Experience
Executive Vice President and Head of HUB Private Client at HUB InternationalCurrent
HUB International · New York City Metropolitan Area
Mar 2022 – Present
Responsible for scaling the HNW Personal Line division's client-centric approach by making targeted investments in products, services, client experience, marketing & data and technology. Katherine also sits on HUB's Executive Management Committee.
Chief Marketing Officer
PURE Insurance · Greater New York City Area
2016 – 2020
Professionalized marketing and expanded its competencies for fast-growing, private equity-backed, member-owned property and casualty insurance company focused exclusively on $30B high net worth market. Served 100,000+ members and leading independent brokers. Reported to CEO; member of 12-person Executive Committee. • Transformed marketing organization from fulfillment center mentality to strategic change agents who contribute to firm value. • Drove structural and cultural evolution of marketing efforts to focus on commercialization. • Created discrete marketing specialist roles by segmenting marketing team across four verticals. Branding. • Shifted focus to high net worth and ultra-high net worth member experience. • Executed brand refresh. • Redesigned website. Performance Marketing. • Developed and implemented “always on” digital approach. • Designed new campaign management strategy. • Created new prospect and client data infrastructure. • Designed and launched cohesive print and digital prospect targeting strategy. • Established data and metrics focused discipline. • Drove integration of campaigns across members and prospects. Corporate Communications and Content. • Developed campaign content for broker business development. • Oversaw member and broker communications. • Built comprehensive public relations strategy. National Events & Sponsorships. • Led engagement expansion of multi-million-dollar PGA Tour event, The PURE Insurance Championship. • Oversaw strategy, planning and execution of The PURE Leadership Forum annual conference.