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Joaquim de la Cruz — CEO and Co-Founder · Flanks · Barcelona, Catalonia, Spain.
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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis
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About
As CEO and co-founder of Flanks, I’m driven by a passion for innovation and a commitment with redefining the wealth management industry by making it simpler, seamless and accessible to more people. Since 2019, my co-founders Sergi Lao, Álvaro Morales, and I have been building a team of experts that perfectly combine technology and wealth management expertise, driven to solve the challenges of this traditional industry. Our platform, Flanks LUME, is an all-in-one solution that empowers banks, family offices, and portfolio trackers worldwide. Today, we connect with over 350 financial entities spread worldwide and manage over $39 billion in assets.
With a background in computer engineering from the Universitat Politècnica de Catalunya, I am curious and driven to solve complex problems. Outside of work, I’m passionate about Formula 1 and electronic music. Proud to say that Flanks is the 3rd Barcelona Top Startup (according to Linkedin ranking) and to be named Forbes’ 30 Under 30 Europe list in 2024 —the only Spaniard in the finance category.