Jessi Marshall — Partner and Chief Operating Officer · Weatherford Capital

Jessi Marshall — Partner and Chief Operating Officer · Weatherford Capital · Austin, Texas, United States.

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About

Jessi Marshall is Partner and Chief Operating Officer at Weatherford Capital. Her experience spans strategy, operations, marketing, business development and investor relations across software, technology and investment markets. She previously served as Managing Director and Head of Strategy and Operations at Vista Equity Partners.

Experience

Partner & Chief Operating OfficerCurrent
Weatherford Capital
Apr 2026 – Present
Weatherford Capital sees opportunity in complexity, investing in established markets where regulation and governance shape how businesses operate, grow, and evolve. Across technology, business and consumer services, sports, and public-sector markets, the Firm focuses on areas where its experience, relationships, and long-term perspective provide the conviction to invest and the ability to create value.
Managing Director, Head of Strategy & Operations
Vista Equity Partners · Austin, Texas Area
Jun 2023 – Feb 2025
Go to Market Strategy & Execution: Led global, multi-campaign fundraising efforts across institutional and private wealth markets. Streamlined event strategy, operations, and executive activations to improve efficiency and impact. Built repeatable processes for event evaluation and execution while optimizing sponsorships, budgets, and regional plans to maximize client engagement. Revenue & Sales Operations: Built model and data visualization for pipeline forecasting, sales accountability, territory management, and campaign planning. Improved performance through professional training, KPIs, and individual effectiveness reviews. Increased efficiency with tech-enabled automation, standardized meetings, and regional business reviews. Product Development & Management: Evolved product function, established product roadmaps, staffing models, and org design for scale. Streamlined due diligence and content management with tech solutions. Standardized investor content to simplify client experience, boost engagement, and promote market differentiation. Team Operations: Managed budget, business process optimization, and global workflow standards. Oversaw and triaged daily operations, ensuring seamless execution through effective delegation, timeline management, and quality control. Responsible for people operations including hiring, onboarding, total rewards, performance management, and professional development. Firm Operations: Spearheaded cross-functional collaboration with business partners - including Investment, Marketing, Legal, Compliance, Finance, HR, Administration, and IT teams - to align firm priorities and ensure execution excellence; member of firm operating committee.