Jason Fan

In 2017, I co-founded Forma with my good friend Max Hsieh, with a simple but bold vision: to revolutionize the employee benefits landscape. Having witnessed firsthand how outdated, one-size-fits-all benefits models failed to meet the diverse needs of modern workforces, I knew there was a better way.

At Forma, we’ve reimagined employee benefits to be as dynamic and adaptable as the people they serve. Today, we’re proud to partner with 500 of the world’s strongest brands, including Microsoft, Salesforce, Honda, lululemon, Tripadvisor, Instacart, Figma, and New Balance, offering a platform that gives employees the flexibility to choose benefits that truly matter to them—whether through our Lifestyle Spending Accounts, or Pre-tax Accounts (HSA, FSA Commuter, HRA, etc).

Our mission is to empower companies to design and deliver benefits programs that enhance employee satisfaction, improve retention, and drive business results. We’ve built a category-defining platform that supports millions of employees across 110+ countries, with a 97% client retention rate, a 75+ NPS, and a 98% CSAT score.

At Forma, we're not just handing out perks—we're providing tools that really matter, supporting our people through all stages of life. The 550+ G2 reviews Forma has received highlight just how diverse those needs are, and it’s amazing to see the real impact we’re making on so many different lives. I’m passionate about building a company that prioritizes innovation, inclusivity, and the well-being of employees.

Reach out to me to join the employee benefits revolution and provide benefits that flex to fit™. See the impact of Forma on employees at https://www.joinforma.com/platform/why-forma