J. Gaston Siri | The Family Office Stack

J. Gaston Siri · Toronto, Ontario, Canada.

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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis

About

J. Gaston Siri is listed as Chief Executive Officer & Co-Founder at SideDrawer.

Experience

Chief Executive OfficerCurrent
SideDrawer™ Inc. · Toronto, Canada Area
Nov 2019 – Present
Responsible for the next phase of SideDrawer’s business and technological development. Looking forward to partner with vendors, suppliers and Professional Service providers to render a state-of-the-art service to individuals and their family members. Execute the successful implementation of SideDrawer's up and coming product roadmap using Agile Methodology.
Chief Technology Officer
Flexiti · Toronto, Canada Area
Jun 2016 – Aug 2019
Responsible of all Technology needs for Flexiti, a leading Canadian Fintech company. Accountable for Front End Development, Back End Development, IT Security, Technological Infrastructure, Business Continuity and Disaster Recovery. Overseeing a team of 60 employees built from scratch with an annual budget of $2M. Led the Business and Technology teams through a sizeable conversion from a Legacy ecosystem into a Cloud-based Processing System. Designed, developed and launched Flexiti’s PLCC Processor & Network (including variable Financing Plans.) Doubled the development throughput with the same budget. Sponsored and led the Canadian TD Financial Services Portfolio conversion of 1.3M accounts into Flexiti’s PLCC Processor.

Education

Instituto Tecnológico de Buenos Aires

Skills

Lean StartupBusiness StrategyAgile Application DevelopmentDigital MediaDigital StrategySocial MediaDigital MarketingWeb DevelopmentIntegrated MarketingOnline MarketingStrategyProject ManagementOnline AdvertisingSEOE-commerceSEMWeb AnalyticsEmail MarketingPPCUser ExperienceMobile MarketingInformation ArchitectureContent ManagementWeb Project ManagementMobile ApplicationsUser Experience Design (UED)UsabilityMarketingProcess EngineeringBusiness ManagementData AnalysisGoogle AdwordsGoogle AnalyticsWeb 2.0Web Marketing