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Hadielia Yassiri · Toronto, Ontario, Canada.
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About
I am a Partner in PwC’s Family Enterprise Advisory practice, specializing in tax law, private company board governance and continuity planning for business-owning families across Canada. With a Master’s in Tax Law, JD in two jurisdictions, TEP, FEA, Canadian Securities Course and Financial Planning designations and more than two decades of experience, I help families design structures that protect wealth, preserve harmony and sustain enterprise continuity across generations.
My work integrates the technical rigour of tax and estate planning with the human dynamics of family systems. I advise clients on trust and shareholder structures, estate freezes, family constitutions, dividend and gift policies, setting up family offices and boards of directors and advisors— translating complex frameworks into clear, values-driven decisions.
As a family enterprise advisor, my focus is on continuity: aligning the next generation’s leadership with the family’s long-term vision and legacy. I work with founders, next gens and boards to create governance models that balance control and collaboration, ensuring the business and the family thrive together.
What sets my approach apart is the amalgamation — tax precision, governance design and systems thinking. I bridge law, wealth management and continuity expertise to help families navigate transitions such as succession, liquidity events and inter-generational decision-making.
Beyond advisory work, I speak and write on family governance, legacy design and continuity planning, contributing to platforms like STEP Canada, FEA and Family Office Magazine. I collaborate with peers in wealth management, private equity and estate law to advance best practices in family enterprise advisory.
At PwC and beyond, my purpose is simple: to help business families align wealth with purpose and legacy in practice — creating clarity, communication and continuity that last for generations.
Experience
Partner
PwC Canada · Canada
Jul 2023 – May 2026
Co-Founder Green Marker Wealth Continuity Advisory
Green Marker · Canada
Jul 2020 – Mar 2022
www.thegreenmarker.com At Green Marker Wealth Continuity Advisory, we help our clients become more knowledgeable, happy and engaged with their planning. Who We Help We work with persons, business owners and enterprising families. We support individuals and multi-generational families and collaborate with the advisors in their family and business systems. What We Do We provide objective wealth planning advice, including family enterprise continuity, tax and estate planning, credit advisory and family education. We are an advice-only practice offering unbiased, holistic and practical guidance. Our points of Difference 1. Applicable Experience 10 years + in legal practice, wealth management, family enterprise succession planning and building businesses. Our team members' experience: Lawyer (JD), Trust and Estate Practitioner (TEP), financial planner (PFP), family enterprise advisor, Professional Engineer (PEng), and Master of Innovation and Entrepreneurship (MMIE). 2. Human Capabilities Thoughtful listeners and observant without preconceptions. We manage difficult conversations with discretion and actively engage with clients. 3. Collaborative Approach Values-based engagement that considers your vision, purpose, legacy and family dynamics. We nurture relationships that support consensus and shared responsibility for action
Education
Skills