Gary Young

About

Experience

• PartnerCurrent

  Royalty Exchange

  2016 – Present

• Co-FounderCurrent

  LTVTracker

  Apr 2015 – Present

  At LTV Tracker, we build tools to help direct response businesses grow faster by providing instantly actionable analytics. The tools help entrepreneurs, marketing managers and media buyers scale customer acquisition campaigns with confidence. I'm the co-founder of LTV Tracker, a tool we built out of necessity. After rising through the ranks of direct response marketing over the last few years, we found ourselves spending a great deal of money on advertising. But...we couldn't figure out the long-term ROI of our campaigns. The thing that baffled me, and ultimately inspired us was a simple question: if direct response marketing is "all about the numbers", then why do most businesses only track their initial ROI on their ad spend? Once we dug in and started tracking the lifetime value of new customers, we realized that it was difficult, time-consuming and annoying to do it. So we built software to make it easy. And it changed the business. We could move faster, spend more to acquire a customer and scale our campaigns with confidence. Perhaps it can help your business grow too? Take a look: www.ltvtracker.com

Skills