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People · Technology
CMO | Strategic Marketing, Branding, & AI Innovator | Driving Growth for B2B & B2C Enterprise Software
Chief Marketing Officer · Dynamo Software
Donna Parent — Chief Marketing Officer · Dynamo Software · Greater Boston.
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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis
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About
My passion for marketing began with a love affair with writing. I started in newspaper reporting and saw firsthand the impact of storytelling. When I launched my marketing career, I quickly learned how to multiply that impact by leveraging branding, positioning and multiple integrated communication strategies and platforms. Tracking that impact has groomed me to be a strategic marketer leading value-added integrated marketing programs designed to drive business goals, generate positive results with a focus in high-tech, enterprise software companies. Specialties: Public Relations, Analyst Relations, Lead Generation & Customer Acquisition Programs, CMS and Web Site Optimization, Corporate Messaging and Re-branding, Company and Product Positioning, Branding, Product Marketing, Integrated Marketing Strategies, Social Selling, Collateral, Partner Marketing, PR & Analyst Communications, AI / LLM Search & Discoverability, Global/International Marketing Programs
Experience