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David Yovanno — CEO · +impact · Sarasota, Florida, United States.
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About
A seasoned technology executive, Dave joined impact.com in February 2017 and has been providing strategic leadership to premier marketing tech companies for more than 25 years. Dave is a dynamic, results-oriented leader with a strong track record of performance in turnaround and fast-paced global marketing services and tech organizations, including in public company settings. Before joining impact.com, Dave was CEO of Marin Software, a San Francisco-based global leader in paid search and digital advertising technology. Prior to Marin Software, he was president, technology solutions of Conversant, a diversified marketing services and technology company, and CEO of Gigya, a customer identity management platform and social tech platform. Dave has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.
Experience
Chief Executive Officer, Board Director
impact.com · New York, NY
Feb 2017 – Present
impact.com is the infrastructure layer for partnership-driven commerce, including a marketplace that lets brands, creators, and businesses discover, manage, and optimize partnerships at scale - facilitating discovery, contracting, tracking, reporting, optimization, and seamless payment processing from brands to partners. Beyond influencer and creator partnerships, impact.com supports a wide range of referral and affiliate collaborations, including commerce content publishers, customer referrals, traditional rewards affiliates, and B2B partnerships. The platform powers over 5,500 brands across all industries, including eBay, Uber, Airbnb, American Express, Glossier, and Adidas, and serves as the technology behind Walmart, Footlocker and Amazon Music's new Creator portals. impact.com provides visibility into approximately $1.5T in commerce GMV and connects brands with hundreds of thousands of partners worldwide across 100+ currencies, redefining the future of commerce partnerships by driving growth, efficiency, and innovation for brands globally.
Chief Executive Officer, Board Director
Marin Software · San Francisco Bay Area
May 2014 – Dec 2016
Mr. Yovanno was CEO of Marin Software and responsible for the company's overall strategic direction and execution. Marin provided a leading cross-channel performance advertising cloud used by brands and agencies to measure, managed and optimized more than $7 billion in annualized ad spend across the web and mobile devices. Offering an integrated cloud for search, display and social advertising, Marin helped digital marketers improve financial performance, save time, and make better decisions. Advertisers used Marin to create, target, and convert precise audiences based on recent buying signals from customers' search, social and display interactions. Headquartered in San Francisco, with 13 offices worldwide, Marin's Software-as-a-Service technology automates ad campaigns in more than 160 countries. During his tenure, Mr. Yovanno significantly improved negative cash flow from ($25+ million) per year to break-even, improved gross margins by 700+ basis points and delivered a big data technology re-write in pursuit of higher revenue growth in paid search and an integrated cross-channel enterprise marketing software strategy.
Education
Skills
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