David Sylvan — Chief Strategy, Innovation & Marketing Officer · University Hospitals

David Sylvan — Chief Strategy, Innovation & Marketing Officer · University Hospitals · Cleveland, Ohio, United States.

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About

Having honed and harnessed more than thirty five years of diverse experience, spanning corporate & public accounting; real estate; sports marketing; banking & capital markets, the last eight years have been devoted to deploying this cumulative business intelligence in healthcare innovation and commercialization.

I have held successful leadership roles throughout my rewarding career and I am now privileged to partner with a diverse team of professionals to help set and steer the strategic design and operational implementation of a portfolio of revenue producing assets and innovation strategies, in the healthcare arena.

This includes the sourcing of technologies and solutions from both inside as well as outside of the organization in order to solve for well-defined unmet needs; the design and activation of proof-of-concept and pilot arrangements; the establishment of strategic partnerships, and the deployment of investment capital to underwrite these mission-critical activities for our system.

I’m servant-leader, passionate about solving complex problems. I am highly adept at assembling and leading multi-disciplinary teams, or directing and engaging with key decision makers in a complex and competitive setting.

Experience

Chief Strategy, Innovation & Marketing OfficerCurrent
University Hospitals · Cleveland, OH
Mar 2020 – Present
Driving Growth, Innovation & Strategic Marketing in Health Care | Chief Strategy, Innovation & Marketing Officer at University Hospitals I lead strategy, innovation, and marketing for University Hospitals, a $7B health system with 21 hospitals, 50+ health centers, and 200+ physician offices across 16 counties. From 2020 to October 2025, I also served as President of UH Ventures, spearheading commercialization and new business creation. What I Do Shape UH’s strategic direction, growth initiatives, and partnerships. Oversee technology transfer, investments, and joint ventures. Foster a culture of innovation, integrating advanced solutions to improve patient care, caregiver experience, and financial sustainability. Marketing Leadership Align marketing with UH’s strategic priorities. Transform marketing into a data-driven, revenue-focused function using analytics and test-and-learn strategies. Lead multi-channel campaigns (traditional + digital), philanthropy support, and marketing research. Strategic Partnerships Manage UH’s sports medicine relationships with the Cleveland Browns, Cleveland Monsters, Cleveland Ballet, Playhouse Square, and 80+ collegiate and community teams.