Christoffer

About

Experience

• CEO / FounderCurrent

  Alwy · Stockholm, Sverige

  Mar 2020 – Present

  My mission is to foster a more transparent and accessible financial industry where advisors are empowered to help more people live better lives. I founded Alwy because I saw a critical need to modernize the tools used by wealth managers, who were often held back by outdated, complex, and inflexible legacy systems. As CEO and Co-founder, I lead our vision and commercial strategy to solve this exact problem. We've built a modern, all-in-one SaaS platform that radically simplifies front-to-back-office processes for wealth management firms, enabling them to increase profitability and deliver a superior client experience. Our journey at Alwy began with a consumer-facing service, which gave us an invaluable, ground-up understanding of user needs and financial technology. We executed a strategic pivot to a B2B enterprise solution, a move that has unlocked exponential growth opportunities and transformed our addressable market. This wouldn't be possible without my brilliant co-founders, David Ekeflod and Rasmus Axel Englund, and our incredible team. Together, our expertise spans commercial strategy, scalable engineering, and user-focused product vision. We are now a growth company with a proven blueprint for success, focused on scaling our platform across the Nordics and beyond. Our vision is to become the leading global platform for Wealth Management Software. If you share our passion for transforming this industry, I would love to connect.