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Céline Jeangout — Head of Marketing · Trusted Family · Brussels, Brussels Region, Belgium.
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About
As a seasoned marketing leader with a strong track record of success across diverse industries, I thrive at the intersection of creativity, strategy, and data-driven decision-making. With extensive experience in brand positioning, team management, and campaign execution, I am passionate about driving impactful marketing strategies that resonate with target audiences and fuel business growth.
Currently, as the Head of Marketing at Trusted Family, I lead a dynamic team to craft compelling brand stories, build strategic marketing campaigns, and deliver measurable results. My role involves defining and executing a comprehensive marketing strategy, managing cross-functional collaborations, and ensuring that every initiative is aligned with our brand’s vision and goals. I take pride in my ability to turn complex ideas into clear, engaging content and campaigns that drive customer acquisition and foster community engagement.
My career has been built on a foundation of strong communication, analytical rigor, and a deep understanding of market trends. I have a proven ability to manage budgets, optimize campaigns, and lead teams to success. With a hands-on approach, I ensure that every project is executed with precision and that all marketing efforts contribute to the overall success of the organization.
Beyond my professional expertise, I am driven by a desire to continuously learn and grow. I enjoy staying ahead of industry trends, experimenting with new marketing techniques, and finding innovative ways to solve challenges. My goal is to create meaningful connections between brands and their audiences, delivering value and driving long-term success.
I am always open to connecting with like-minded professionals and exploring new opportunities to collaborate and innovate in the marketing space.
Experience
Head of MarketingCurrent
Trusted Family · Région de Bruxelles-Capitale, Belgique
Jun 2024 – Present
As the Head of Marketing at Trusted Family, I am dedicated to crafting and amplifying our brand story, ensuring our value proposition resonates with our exclusive community of leading family businesses and family offices. My role encompasses the strategic definition and execution of marketing initiatives that strengthen our brand identity, boost awareness, and drive customer acquisition. Leading a passionate and agile marketing team, I oversee all aspects of our marketing operations from brand positioning to campaign execution. Collaborating closely with Sales, Client Success, Product, and external partners, we create compelling content that showcases our product’s unique benefits, driving engagement and growth. I am responsible for pipeline creation and the successful execution of our monthly marketing objectives. This includes managing webinars, events, and innovative campaigns that not only meet but exceed performance goals. By rigorously analyzing data and optimizing our strategies, I ensure our marketing efforts are consistently impactful and aligned with our company’s vision. With a focus on collaboration, creativity, and results, I’m excited to lead the charge in shaping the future of Trusted Family’s brand and community.
Head of Global Marketing
PreOmics · Brussels, Brussels Region, Belgium
Jul 2023 – Jun 2024
• Lead and representation of the global marketing team • Understand the marketing environment on a larger scale beyond individual marketing channels, materials and actions (i.e. multi-format messaging to attract and engage an international audience of potential clients within the field of Protein analysis, BioPharma, CRO, CMO & Academic customers) • Marketing performance analysis to develop an overarching branding strategy as well as focused marketing for individual portfolios and customer segments • Ownership of all marketing campaigns with coordination of different actions and channels for a global strategy • Create and build upon the existing marketing capabilities to generate customer acquisition through existing product lines and launch new products into the market • Generate and harmonize consistent messaging over all product portfolios and marketing materials • Close cooperation & coordination with other department heads such as product management, application development, R&D, production, sales, and customer service • Assessment and creation of further structural improvements in own team as well as company-wide
Education
Skills
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