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Bettina Hugues — Head of Marketing · Bitcashier · San Francisco Bay Area.
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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis
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About
Hello, I am Bettina Hugues! I've got a solid track record in both startup and corporate environments, where I've successfully built brands from the ground up and implemented strategies to take them to the next level in terms of both excellence and revenue.
I'm a go-to person for crafting strategic marketing plans that not only enhance sell-through rates but also give your brand the visibility it deserves, especially through local trade marketing efforts. Plus, I've got a knack for creating engaging social media content that drives audience growth on platforms like Instagram and TikTok.
My key specialties are: • Strategic Marketing Initiatives • Content Development & Creation • Brand Development & Positioning • Large Audience Engagement • Social Media Campaigns • Graphic Design Proficiency • Project Management • ROI Analysis • Strategic Planning & Execution • Media Relationship Management • Market Trend Analysis • Team Leadership & Training
One of my strengths lies in leading comprehensive product marketing campaigns with global teams, ensuring that your products reach the right audience and make a lasting impact.
Experience
Head of MarketingCurrent
Bitcashier · San Francisco Bay Area
Jun 2024 – Present
As Head of Marketing at Bitcashier, I was instrumental in launching and scaling the company, turning it from a start-up into a recognized player in the fintech space. I’m dedicated to elevating brand visibility and maximizing social media impact to drive revenue growth.
Head Of Marketing
Château de La Croix des Gardes · Cannes, Provence-Alpes-Côte d'Azur, France
Oct 2021 – Jun 2024
Education
Skills
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