Betsy Perez

I am a Chief Marketing Officer with 25+ years of experience building ambitious, results-driven brands for Fortune 500 companies and national organizations. I specialize in blending strategic vision with creative execution to drive growth, strengthen client engagement, and fuel business transformation.

I’m passionate about leading high-performing teams, exploring emerging technologies, and constantly evolving how marketing can create impact. Whether it’s sharpening brand strategy, enhancing digital experiences, or building a culture of innovation, I believe marketing should always help move the business—and its people—forward.

Outside of work, I’m an avid learner, a lifelong reader, and a hands-on creative. One of my greatest passions is pottery—there’s nothing quite like making something with your own two hands. It’s a grounding, creative practice that reminds me daily of the importance of patience, craftsmanship, and curiosity in both business and life.

Always happy to swap favorite books or big ideas.