Arnold Egg

In 2005 I co-founded a classifieds site called Tokobagus. It became OLX Indonesia. I have spent the twenty years since inside the Indonesian digital landscape: CTO at Lippo, director at MatahariMall and OVO, Bizzy. Most sides of the table, most cycles of this market. Today, three companies. Toco, my marketplace. Sellers pay zero admin fees, for life. Buyers pay a flat Rp2,000 per transaction, like parking at a mall. Sellers keep what they earn. Radical concept, apparently. Wright Partners, where I am a founding partner. We build operating ventures with corporates, equity at stake: Labamu, Agriaku, Dayatani, and Setara, among others. We will also tell you not to build, when our design phase tells us so. Clients rarely believe how much money that sentence saves them. Sprout, my AI product engineering studio in Jakarta. Enterprise software for clients across Southeast Asia. It is also the engine room behind Wright's ventures and behind Toco. I write Without Friction, No Shine, a newsletter on building in Indonesia. If your company is weighing whether to build something, message me. You will get an honest read, sometimes a prototype, and never a slide deck. I read my own inbox.