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Andy Russell — CEO · Wealthify · Bishop Monkton, England, United Kingdom.
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Profile updated Nov 2026 · Sourced from public professional profiles · Legitimate-interest B2B basis
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About
Fintech CEO with a track record of scaling tech enabled, regulated financial service businesses, successfully delivering growth in customers, AUM and employee engagement. Led the 10x growth of a digital wealth business within a FTSE 100 company, combining customer led-proposition design, disciplined capital strategy and culture development. Experience with founder transitions, FCA-regulated roles and building out early stage, purpose led companies and highly engaged teams.
Currently, I am establishing the early stage proposition and architecture designs for a neo-private bank alongside founders of some of the UK's leading Fintechs. What really gets me out of bed in a morning, apart from noisy kids, active dogs and an annoying itch for exercise, is solving complex problems, and using my curiosity, my ambition and my resolve, to really make a difference to people’s lives.
Experience
CEO of Project Arnaud
11:FS Holdings · United Kingdom
Mar 2025 – Oct 2026
Founding a neo-private bank with the founders of Starling, Monzo, Mettle & Nutmeg to disrupt private banking! Together, we are defining a clear vision, purpose, strategy and business plans, customer -led propositions and architecture (using Jobs-to-be-Done methodology), and developing an impactful and aligned brand.
CEO of Wealthify
Wealthify · Cardiff
Jun 2020 – Jan 2025
• Successfully effected founder transition, whilst maintaining fintech agile culture and pace • Defined & executed a purpose-led strategy aligned to customer and investor outcomes • Professionalised Wealthify from a start up into a scale up, incl. governance, incentives and MI • Designed market leading tech architecture and acquired FCA Client Money regulations, delivering an insourcing project that improved customer outcomes & reduced investing costs x5 • Embedded customer-led innovations using Jobs-to-be-Done methodology, incl. designing and launching a savings proposition within 5 months. • Delivered 10x enterprise value growth; customers x5, AUM x9, FTE x4 • Achieved top quartile employee engagement for fintechs and multiple customer awards
Education
Skills
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