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Zelros

AI decisioning platform for insurance pricing, underwriting, and personalization.

SaaS
100+Clients
01 — Overview

What Zelros does

Zelros was acquired by Earnix, an AI-driven decisioning platform for insurers and banks. The combined entity focuses on pricing, underwriting, rating, and product personalization for insurance carriers and financial institutions. Zelros originally built AI tools for insurance agents, advisors, and customer service teams in banking and insurance, and that capability now sits within the broader Earnix platform.

This offering has no direct relevance to family offices, private wealth management, or investment operations. The platform addresses the operational and commercial challenges of regulated insurance and banking institutions, not asset management, reporting, compliance, or any other function a family office principal or investment team would evaluate. Clients referenced on the site include global insurers such as AXA, Generali, and Tokio Marine, alongside banks and lenders.

Key platform capabilities include:

  • AI-powered pricing and underwriting decisioning for insurance carriers
  • Product personalization for agents, advisors, and digital sales channels
  • Enterprise rating engines with real-time rule updates
  • Contact center and back-office AI tools for banking and insurance workflows

No family office, private wealth, or high-net-worth client segment is mentioned anywhere on the site. Teams evaluating vendors for wealth reporting, portfolio management, consolidated data, or family office operations will find no applicable offering here.

Earnix's acquisition of Zelros brings together industry-leading expertise in pricing, rating, underwriting, and AI-powered customer recommendations.

On Zelros, from a family-office user
02 — Product & capabilities

What it covers

Core tasks
  • Insurance pricing and rating engine management
  • Underwriting decisioning
  • Product personalization for insurance and banking clients
  • Agent and advisor AI coaching
  • Customer service and back-office automation
  • Digital sales channel optimization
Notable features
  • Enterprise rating engine with real-time rule updates
  • AI-powered pricing optimization
  • Underwriting decisioning tools
  • Product personalization engine
  • Agentic AI for autonomous decisioning
  • Agent and advisor coaching tools
  • BPO and internal contact center AI platform
  • Digital leader and marketer sales channel tools
  • Explainability and governance built into AI models
  • Telematics and IoT data integration for insurance
Platform & technology
Artificial Intelligence
03 — Company

The firm behind it

Software type
SaaS
Headquarters / markets
United States, United Kingdom, France
Offices
Waltham, Frankfurt, London, Milan, Paris, Sydney, Tel Aviv
05 — Support & onboarding

Getting it running

24/7 support portal for issue submission